Suba Solutions introduces specialty V-cut window patching machine at Pamex 2020

Suba Solutions at Pamex 2020

V Vaidyalingam, director of Suba Solutions at Pamex 2020. Photo PSA
V Vaidyalingam, director of Suba Solutions at Pamex 2020. Photo PSA

Suba Solutions is a regular participant at Pamex, which is the second largest show in India. The event on printing and allied machinery industries is well-known for creating excellent business opportunities for exhibitors.. “The 2020 edition was a good show. We have always received excellent footfall. Mumbai is one of the most important markets for us in the country, and the event allows us to reunite with our existing customers and generate many prospects,” says V Vaidyalingam, director of Suba Solutions.

Talking about the products on display at the show, Vaidyalimgam shares, “We decided to display something unique – a first-of-its-kind machine in India – a printed graphic V-cut specialty window patching machine. I think this machine is going to revolutionize the market. With this machine, a printed film can be pasted precisely on a monocarton with window patching. What was previously only a transparent area to see through a carton has now become a space for branding and a security feature. It will also create a unique opportunity in merchandize. We generated many leads for this machine at the show. Visitors have shown immense interest in this machine, and we hope to convert a few serious inquiries soon after the show.” Suba also displayed an offline blanker at its stand at Pamex 2020.

“At Printpack, we received quite a few inquiries. Due to the year ending phenomenon back then, followed by the preparation for general elections and subsequent counting of votes, almost all the orders were delayed. So, we really can’t say it was a success. Similarly, for this event, I don’t want to commit a number at the show. I’d love to see 10 or 15 leads mature after the show,” explains Vaidyalingam.

With the packaging industry witnessing a significant growth, many companies are trying to get their share of the pie in the market. Sharing his views on the trend, he says, “It is becoming intensely competitive. The first half of the year was quite bad because of the polls. But I think hurdles are a part and parcel of a bigger story that we must focus on. With more companies entering the Indian market, the pie is shrinking. Many people say that India is as promising as China, but I don’t think it is so. Also, I feel the competition will only get more intense. However, there seems to be a relief from the recent slowdown in the market, and packaging converters are again showing interest in increasing capacity.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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