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The Label Trail to showcase sustainable innovation at Labelexpo Europe 2025

Labelexpo Europe 2025, the largest label and package printing event welcoming over 650 exhibitors across the industry, is the chosen platform to host The Label Trail, a guided experience from concept to consumer. The initiative is developed by some of the industry’s leading companies such as Avery Dennison, CERM, CarbonQuota, Esko, Grafisk Maskinfabrik (GM), KURZ, SCRIBOS and Xeikon.

Aligning with the show’s focus on sustainability and innovation, The Label Trail promises to provide attendees with an end-to-end exploration of the modern label production process, focusing on carbon measurement and sustainability, automation, and innovative smart packaging solutions.

From 16 to 19 September, 2025, at Fira Gran Via in Barcelona, visitors will have the opportunity to follow the fictional brand ‘Dancing Fish’ brand as it is expanding into the nutritional supplements market and needs new labels for its products to meet new market demands, whilst measuring and reducing its carbon footprint. To ensure product authenticity and consumer safety, brand protection features need to be integrated into the labels of its new nutritional supplements line. The Label Trail encompasses every stage of the label creation journey—from job specification, order handling, prepress and automated carbon footprinting to digital printing, embellishment, and finishing.

Participants will gain insights into how low-impact materials, carbon measurement and sustainable processes contribute to reducing environmental impact, aligning with the industry’s commitment to sustainability. The Label Trail also delves into the integration of smart packaging technologies, illustrating how digital content and traceability features enhance consumer engagement and meet compliance requirements. Furthermore, industry experts will provide valuable knowledge on topics such as carbon data management, regulatory compliance, and supply chain transparency.

Each guided tour lasts approximately 60 minutes and is limited to 20 participants to ensure an engaging and informative experience. With 14 time slots available over the four-day event, early registration is recommended to secure a preferred time.

Naresh Khanna and Shardul Sharma will cover ElitePlus for Packaging South Asia and IndiFoodBev. Naresh Khanna and Nessan Cleary will also cover Labelexpo Barcelona, and Shardul Sharma will cover Drinktec Munich. If you would like to advertise in our review issue of October or subsequent issues, please contact Purva Dwivedi or Mohit Tyagi.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

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