Toppan at Paris Packaging Week – 25-26 January

Showcasing paper-based NFC tags, smart packaging solutions

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Toppan Paris Packaging Week 2023
Toppan at Paris Packaging Week 25-26 January 2023 Image Toppan

Toppan, a global player in communication, security, packaging, décor materials, and electronics solutions, and Düsseldorf-based subsidiary Toppan Europe is participating in Paris Packaging Week 2023 – displaying its new eco-friendly paper-based NFC tag and the latest smart packaging solutions. 

The event is being held on January 25 and 26 2023 at Paris Expo Porte de Versailles. Visitors to the Toppan booth will be able to experience the latest security solutions for smart packages via demos covering customer touchpoint creation and supply chain management.

Paris Packaging Week covers a wide range of topics, including connected packaging, eco-design, the metaverse, recent European legislation, customer experience, and design. It comprises four events: PCD, focusing on perfume, cosmetics, and personal care packaging; PLD, showcasing packaging for wine, spirits, and other premium drinks; ADF, for aerosol packaging and dispensing systems; and the newly added Packaging Première, which will feature packaging for luxury products such as accessories, jewelry, and fashion.

The event is expected to see more than 630 participating companies from 80-plus countries and over 10,000 visitors, centered on representatives of leading global brands for cosmetics and other high-end goods. Toppan is taking part for the second consecutive year.

Toppan’s solutions on show

Eco-friendly NFC tag label with paper substrate

This is an eco-friendly NFC tag label that uses paper material as the substrate for the antenna instead of PET film or other plastic materials conventionally used. A new circuit fabrication process enables ‘plastic-free’ NFC tags while maintaining communication performance. Fraudulent reapplication of labels is also prevented because the paper material tears easily.

Super mini-sized NFC tag

toppan
Toppan’s super mini-sized NFC tags attached to
cosmetics bottles. Photo Toppan

Toppan has developed two concept models, with diameters of 7 mm and 8 mm, respectively. It is generally difficult to maintain communication performance when the size of the antenna is reduced, but Toppan’s original design preserves the same performance as conventional tags. This means Toppan’s tags can be used for compact containers, such as for small cosmetics products like lipsticks and mascara, as well as vials and syringes used in medical and pharmaceutical settings.

On-metal NFC tag

Toppan
Toppan on-metal NFC tag attached to a metal container. Photo Toppan

Metal materials generally inhibit communication between NFC devices, but these NFC tags maintain performance even when attached to metals because of an original design and modifications enabled by Toppan’s unique know-how.

Cloud-based ID authentication platform

This platform is a cloud-based service that enables product authentication, allows brands to provide product information, promotions, and other services, and facilitates supply chain management, including traceability and monitoring of grey market diversion, based on data collected.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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