Toppan’s latest smart packaging solutions at Luxe Pack Monaco

Luxe Pack Monaco 2022 – 3 to 5 October

118
Toppan mini smart tags
Toppan's super mini-sized NFC tags attached to cosmetics bottles (8 mm diameter type) Photo © Toppan Inc.

Toppan and Toppan Europe will participate in Luxe Pack Monaco 2022, the premier trade show for creative packaging, from October 3 to 5. At Luxe Pack Monaco, Toppan will showcase high-performance NFC tags that can be attached to small or metallic containers as well as comprehensive smart packaging solutions that fully leverage the advantages of the tags in combination with a back-end, cloud-based ID authentication platform.

Against the backdrop of the rapid digital shift in consumer behavior prompted in part by the Covid-19 pandemic, smart packaging solutions are receiving considerable attention in the luxury industry, including the cosmetics and high-end wine and spirits sectors. This is not just in recognition of the advantages smart packages offer for ID management and product authenticity verification, but also of their effectiveness as a tool for interactive communication with customers.

However, many high-end cosmetics products are sold in small containers holding no more than 100 ml. The associated constraints on tag size and design when equipping such containers with NFC tags and other ID devices have presented an obstacle to more widespread adoption.

Toppan on-metal NFC tag attached to a metal container © Toppan Inc.
Toppan on-metal NFC tag attached to a metal container
© Toppan Inc.

Another challenge is that metal materials are often used for the containers and packaging of cosmetics and luxury items to convey a sense of high-quality commensurate with the product. Metal, however, can negatively impact communication performance for NFC tags.

Responding to brands wanting to address these issues, Toppan has leveraged extensive experience and expertise in the field to expand its lineup of NFC tag products.

Toppan has developed two concept models, with diameters of 7 mm and 8 mm, respectively. It is generally difficult to maintain communication performance when the size of the antenna is reduced, but Toppan’s original design preserves the same performance as conventional tags. This means Toppan’s tags can be used for compact containers, such as for small cosmetics products such as lipsticks and mascara, as well as vials and syringes used in medical and pharmaceutical settings.

Metal materials generally inhibit communication between NFC devices, but these NFC tags maintain performance even when attached to metals because of an original design and modifications enabled by Toppan’s unique know-how.

Cloud-based ID authentication platform

This platform is a cloud-based service that enables product authentication, allows brands to provide product information, promotions, and other services, and facilitates supply chain management, including traceability and monitoring of grey market diversion, based on data collected.

Visitors to the Toppan booth will be able to experience the latest security solutions for smart packages via demos covering customer touchpoint creation and supply chain management.

Roland Lartigue, Business Development director at Toppan Europe, will present Toppan’s smart packaging solutions at the ‘Tech Talks’ event, which will be held from 12 noon, October 4, in the conference room at the venue.

More information on the solutions on show in the booth can be found here. Toppan Smart Packaging Solutions

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here