ASPA and Messe Frankfurt organize a virtual webinar on counterfeiting

The panel discussion focuses on best practices in brand protection and IP enforcement

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ASPA and Messe Frankfurt is hosting a virtual webinar on counterfeiting
ASPA and Messe Frankfurt is hosting a virtual webinar on counterfeiting

Today, ASPA and Messe Frankfurt together are going to host a virtual webinar on the topic ‘Best practices in brand protection and IP enforcement: A cross-industry perspective.’ The webinar will feature a panel discussion in which experts will be sharing their ideas and experiences in brand protection best practices applicable across industries and product groups.

A brief idea about the ASPA and Messe Frankfurt webinar

The panelists will discuss a multi-pronged corporate brand protection strategy and robust IP enforcement, which are key to preventing the menace of counterfeiting. Online brand enforcement becomes an additional responsibility in this age of e-commerce boom to protect trademarks in the ever-expanding electronic environment. 

The way forward is with smart authentication solutions that provide your valuable brand a dual secure shield at the physical/packaging level and a digital level, enabling track-and-trace monitoring capability and ensuring integrity across the entire supply chain. Consumer education, awareness, and engagement programs have an essentially important role to play and are part of any responsible brand’s 360-degree approach towards the security of the brand itself and its all-important customers.

Topics of discussion in today’s webinar

  • Best strategies in counterfeit prevention
  • Global best practices in IPR enforcement
  • Online brand enforcement and counterfeit prevention in the expanding e-commerce / online retail space
  • Role of supply chain integrity in counterfeit prevention
  • Importance of investing optimally in brand protection as a case for business-loss-prevention, rather than look at brand protection/authentication solutions and strategies as a cost center

ASPA and Messe Frankfurt webinar will start at 1500 hrs IST and end at 1630 hrs IST. If you haven’t registered yet for this webinar, click here and get ready to join the discussion. 

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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