Canpac, a leading Indian packaging materials supplier headquartered in Ahmedabad, has set up a sustainable packaging arm called Altpac, to address the growing demand for omnichannel environment-friendly packaging globally. Altpac will provide sustainable packaging alternatives to customers, especially in the eCommerce and retail space including eCommerce mailers, retail shopping bags, and eCommerce cartons.
The company says it will offer unified omni-channel packaging ensuring brand consistency and operational efficiency throughout the supply chain with the same performance for both in-store and online retail. The company quotes a recent study, estimating that the eco-friendly packaging market worldwide is estimated to reach US$ 269 billion by 2030, fueled by increasing awareness of climate change among consumers and brands. It expects that alongside the growth of ‘phygital’ commerce the demand for packaging will also increase. In India, eCommerce is perhaps the fastest-growing and most exciting channel for commercial transactions.
New-age direct-to-consumer brands and quick-commerce companies are said to be changing the landscape of India’s retail market. As cross-border trade becomes simpler and the demand for Indian manufactured consumer and other products increases, the country will require world-class, sustainable, and regulation-compliant packaging for its exports.
Canpac has joined hands with Priyanka Maheshwari, Raghav Maheshwari, and Mehul Agarwal to build Altpac in order to provide solutions that address the dynamic demands of today’s upcoming brands. The team of packaging sustainability experts having the experience of scaling their own sustainable packaging company as suppliers to several key players in the Indian eCommerce space are delighted to be a part of the Canpac group.
Raghav Maheshwari, director of Altpac says, “We want to give our customers an end-to-end solution to adopt sustainable packaging for their brands, now with Altpac, we will be able to address every need that a new age company requires with its packaging, without harming the environment.” Raag Todi, director of Canpac, says, “As part of our responsibility to the environment, we will continue to invest in a sustainable future and hope to aid companies worldwide in shifting to sustainable packaging alternatives.” Priyanka Maheshwari, director of Altpac adds, “Canpac’s advanced manufacturing setup and scale will help us to service varied industries and offer sustainable alternatives to them. We will be able to overcome the challenges we faced as a startup trying to match the scale of the exponentially growing eCommerce space.”
Altpac says it will introduce cost-competitive, environment-friendly alternatives to plastic packaging that will give an opportunity for brands to adopt sustainable options in their supply chain. The company’s core mission is to provide eco-friendly packaging alternatives that reduce waste, conserve resources, and minimize the environmental impact of packaging materials. Its innovative solutions are poised to contribute to the way products are packaged and distributed in the country.
