Arvind Rub Web Controls’ aggressive global growth plans

Plans to up share of exports from 35 to 50% by 2018

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Arvind
Arvind Rub Web Controls’ new plant at Ahmedabad. Photo Arvind Rub Web Controls

Ahmedabad-based Arvind Rub Web Controls is a leading manufacturer and exporter of solutions in web control. It manufactures industrial rubber rollers, quick change sleeve systems, wrinkle removers, core holding devices, air brake with pneumatic load cell, ink circulating pump, web guiding system, safety chuck, and corona treatment tube besides other products. Its core customers hail from the packaging, textile and paper industries. The packaging industry by far is the biggest revenue generator for the company with some major Indian and global OEMs as its customers. In India, Arvind supplies web solutions to companies such as Mamta Extrusion, SP Ultraflex, and JP Extrusion. Globally, it supplies to Bobst and Alfa Marathon, amongst other big names. The company’s domestic and export business is expanding at a fast clip with growth rates in excess of 30% per year, says Apurva Patel who looks after domestic sales operations.

Global ambitions

Although the Indian market holds significant potential for the company, in the near term it is focussing on expanding its exports. Exports already contribute 35% to Arvind’s overall business but the company wants to further expand in the global market. It already exports extensively to the UK, USA and Canada. In UK it supplies to Bobst while in Canada it supplies to Alfa Marathon. “Our exports are growing fast and we want to expand it even faster. Our target is to take the share of exports in the overall business to 50% by 2018,” says Prashant Dave, who manages the company’s exports business. To achieve that kind of growth in the global market, Arvind has taken some important steps. It has expanded its distribution network by appointing agents in some new markets such as Brazil, Mexico and Indonesia.

“We see a lot of growth potential in both textile as well as packaging segments in these three markets, especially packaging. Alfa Marathon is making aggressive expansions in Brazil and Mexico, and we thought it would make lot of sense to be in these two markets since Alfa is our major customer,” Dave says.

With the focus on global customers, Arvind will be participating in the K 2016 where it will be showcasing and demonstrating live all its existing as well recently launched products. Special focus will be on rubber rollers and sleeves for flexo and rotogravure presses. Present at the company stand would be Rajnikant Patel, chairman and managing director, along with Nirav Patel, the director of Arvind Rub Web Controls. The company will be present at Hall 12, Stand D23-05.

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