Erik van der Heiden, international sales manager, Flexo Wash at Plastindia 2018. Photo PSA

Denmark-based Flexo Wash is one of the world’s leading producers of machines for anilox cleaning, plate washing, parts washing machines along with distillation unit for solvent

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recovery. It caters to customers across the printing industry, including flexo and gravure, corrugated, offset and coating. Flexo Wash has over 4000 installations worldwide at some of the leading and globally reputed packaging converters.

In India, Flexo Wash has 60 installations at some of the leading companies, such as Amcor, Dynaflex, Huhtamaki, IDMCL, Mehta Flex, Parakh Agro, Shrinath Rotopack, Tetra Pak, Uflex and Vijayneha Polymers, etc.

“By the end of 2019 we expect to have at least 100 installations,” Erik van der Heiden, international sales manager, Flexo Wash told Packaging South Asia during Plastindia 2018 where the company was exhibiting some of its solutions.

van der Heiden said that manual cleaning will not last for very long in India as converters have become conscious and will be compelled to consider the environment and the effects that manual cleaning has on it. “Food companies, especially global majors, will push the printing and packaging industry to use more eco-friendly cleaning equipment,” he says.

Talking about other South Asian markets, van der Heiden said that Pakistan is an interesting market for the company and Flexo Wash has about 25 projects there.

Currently, the company is working on new products for the Indian market but van der Heiden did not offer details and said, “We are looking at launching new products that will help customers to raise their quality levels and productivity by reducing wastage and downtime. Products are under development, but I cannot provide any further details at this moment.”

KV Hebbar of Scanvik Packaging, exclusive agents for India and Sri Lanka says, “We are very confident of the various innovative, environment-friendly and dedicated cleaning solutions offered by Flexo Wash, which has made it possible to establish them in India as a leading player committed to this growing market.”

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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