Rotomec
L to R: Shameen Hussain, director of Robin Printing & Packages; Alfred Ulli, marketing and sales director Bobst WFS; Avra Mitra, senior manager, key accounts, BU Webfed, Bobst India, in front of the Bobst Rotomec 888 gravure printing press at Robin’s production plant.

In mid 2013, Bobst completed the commissioning of a 9-colour Rotomec 888 gravure printing press at Robin Printing & Packages, near Dhaka, the first of its type to be installed in Bangladesh. Established in the mid-sixties in Dhaka, Robin Printing & Packages has grown into a leading printer and converter in the country. The main production is of cigarette cartons and with its high-end printing capabilities, Robin has become the leading
supplier to British American Tobacco (BAT) in Bangladesh. From its modern production facilities, the company also offers its large and diversified domestic and international client base a wide range of printing services in a variety of other industry segments.

Robin is a privately owned company run since its inception by the dynamic Hussain family whose members provide leadership and marketing strategy that includes the ability to foster product innovation, market diversification and the best use of technology. Deciding in 2011 to enter the flexible packaging business at a highn technology level, the company went through a rigorous assessment of printing press suppliers and finally zeroed down on the Rotomec 888 as the most suitable to fulfil their production requirements and with the best service support.

Robin Printing Packages DSC00173
Robin Printing & Packages production plant near Dhaka, Bangladesh

Robin’s new press is a second generation ELS Bobst Rotomec 888 machine featuring solutions that provide the improved efficiency required to increase volume flexibility and deliver fast turn around of a wide range of high quality printed flexible packaging applications. Significant waste and operating cost savings result from the key features such as the short web path; the integration of the ELS with the register control system for faster correction during press speed variation; and the optimized inking and drying and ventilation systems. These are key technology features providing benefits to both machine productivity and environmental sustainability.

With their new press in production for the past few months, Robin Printing & Packages is confident of becoming a market leader in the Bangladesh flexible packaging market and to be able to supply to export markets as well. Shameem Hussain, director of Robin Printing &Packages comments, “After looking at various Asian options, we decided to go for the Bobst Rotomec 888 simply due to the fact that this press not only has a proven leadership record in this region, but is acknowledged to be the press which helps in cost reduction on all production cost parameters like raw materials wastage, electricity, labour and maintenance. Also this will provide us easy entry to the large MNCs operating in Bangladesh.”

Along with the 9-colour Rotomec 888 gravure printing press, Robin’s new Flexible Division houses solvent-based and solvent-less laminators, a high output three-layer blow film line, high speed slitter-rewinders and pouching machines. The factory also includes a state-of-the-art QC laboratory, captive power production facilities and the whole factory issupported by UPS system. Gearing up for various international quality certifications, the production facility is undoubtedly the most modern setup in the Bangladesh flexible packaging industry.

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Naresh Khanna – 21 January 2025

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