BST eltromat at Paperex 2017

With a solution for quality conscious customers

Khushal Patel, director – sales & marketing, BST eltromat India. Photo PSA

At the recently held Paperex 2017 exhibition, BST eltromat laid special emphasis on tension control and surface inspection machines. The tension control machine caters to the basic requirements of the paper industry. Paper is quite fragile and can tear easily, so it is very important to maintain tension in order to increase the process speed of the machine. The surface inspection machine is aimed at quality-conscious customers. Any defect on any kind of paper, such as the presence of foreign body, pin holes on the paper surface, or oil and fluid on the paper, etc. can be easily detected using a surface inspection machine.

During the show, the company got an opportunity to interact with its existing customer base and also make new clients. Most of the visitors at their stand were existing customers. A majority of the machines that Indian customers import from China or other European companies come equipped with BST eltromat’s tension control systems.

“There has been a shift in the thought process of the Indian consumer. They are more quality conscious now. The market here is equipped with multiple suppliers who are constantly looking to make their presence felt and increase their customer base, which makes it imperative for every manufacturer to provide good quality products. The main challenge in India lies for the new entrants as the bar has been set high due to increased competition. They have to be at their best right from the word go in order to survive in the Indian market,” said Khushal Patel, director – sales & marketing, BST eltromat India.

There is still a lot to explore in the Indian market exploring and it will take years to reach a saturation point. Even though there is stiff competition among the existing suppliers and manufacturers, there is also a good chance for everyone to explore the market and look for growth prospects. The primary motive of BST eltromat is to serve their existing customers to the best of their potential.

Overall, Patel confirmed that the event was good for the company. Although BST eltromat received a good footfall, Patel feels that there was scope for more visitors to attend their stand.

BST eltromat India is an Indo-German joint venture. The products manufactured by the company are extensively used in the printing, packaging, converting, paper, corrugation, tyre and steel sectors. BST eltromat India has established a strong presence in the Indian printing and packaging sector, securing a highly satisfied customer base. The company has been operating in the country since 1993 with their head office in Mumbai and manufacturing unit in Anand, Gujarat.

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