Caucasian product launch from Gurgaon

74

Two truly audacious businessmen from Baku, Azerbaijan, have launched a product in the Indian market which, so far, has only been known in their home country. Slightly similar to raita, dovga is a healthy relish based on yogurt made the traditional way of the Caucasus, blended with fresh greeneries such as coriander and fennel, and rich in essential vitamins and minerals. Ingredients include yogurt, water, fresh greeneries (coriander, fennel, green onion, chick pees, mint and celery), flour, rice, pepper, salt. No colors, preservatives or any other kind of additions are used. It is entirely vegetarian and is being sold under the brand name “Dovga” in sealed cups of 200 ml, which under refrigeration can be kept for upto two weeks.

The launch of the first 50,000 cups of Dovga in India took much preparation. First of all, the enterprise was registered in Gurgaon under the name Bah-Bah with all the necessary licenses. Then its two owners bought all equipment for cooking, processing, sealing and refrigerating locally, had posters, leaflets and labels printed, and got the thermoformed plastic cups produced and printed before they could actually start production. They have already made arrangements with a few large corporations and about twenty shopping malls where they installed refrigeration chains to receive the product appropriately. Distribution is now their greatest challenge.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now