Creative Graphics adds Esko CDI Spark & DuPont processing line

Creative – First digital flexo plate supplier with four locations in India

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Noida-headquartered Creative Graphics has become the first flexo plate supplier in the country with up-to-date digital flexo imaging and processing equipment across its four plants in Noida (Delhi/NCR), Mumbai, Chennai and Hyderabad. It has recently increased its capacity in Hyderabad with the installation of an Esko CDI Spark 4260 HD with a complete DuPont processing line.

Hyderabad is already one of the leading print and packaging and label printing and converting clusters in India, and in the past several years has added several CI flexo wide web presses, the most recent being two F&K presses at Shrinath Rotopack. In addition to being a strong label, carton and flexible packaging production center, the advent of Ikea in Hyderabad means considerable volumes of corrugated packaging will increasingly be required in the city and the region. In addition, Creative Graphics will be able to provide high quality digital flexo plates to converters in Andhra Pradesh and Telangana.

Creative Graphic’s director Deepanshu Goel says, “We now have similar digital imaging and processing for flexo across all our plants in Noida, Mumbai, Chennai and Hyderabad. This gives total high quality and repeatability at all our plants, which means that brand owners should be able to match all their flexible packaging, labels and even printed corrugated cartons across all the regions. With a reasonable amount of standardization this can be done. We have replicated the same systems in Hyderabad as in our other three plants across the country to give our converters and their customers, the brand owners, high quality products across all locations. We are now closer to more of our clients and can offer shorter lead times as we try and stay ahead of the competition.”

Goel adds, “We have been working with Esko and DuPont for a long time and are satisfied with their robust equipment and materials that enable us to provide the highest quality plates. Their technical teams have also given us consistent support across all our four plants.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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