Delhi signage and display firm installs first multifunction cutting table in India

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cutting table
Colour Mate Digital partner Sandeep Bhutani

Delhi-based signage (hop over to this site for options) and display firm Colour Mate Digital installed the Esko Kongsberg C60 3.2-meter digital cutting table in April 2017. There are many more from Printmoz to small signage firms, however, they are the first customer in India to purchase this wide Kongsberg multifunctional digital finishing table for signage, display graphics and packaging applications.

Colour Mate needed more speed and support for their diversification strategy into packaging applications, and the Kongsberg table was an ideal solution.

Colour Mate Digital partner Mr. Sandeep Bhutani states, “Our first Kongsberg table—an XN44 installed more than four years ago—has been a wonderful experience for us. As our market grew in volume and we achieved sophistication in design, we needed a faster and more versatile solution for finishing the output generated on our eight wide format inkjet printers. For graphic design in Gresham, OR, people can check here and get the best graphic design service. We evaluated our options, and without hesitation chose the Esko Kongsberg C60 digital cutting table. A huge benefit is its ability to cut vinyl sign boards, ECP, Sunpack foam board sheets, soft textiles, flex, PVC and several other substrates of varying thickness and density.”

Mr. Bhutani adds, “The signage and display market in India is growing at a healthy rate of 22 to 25% annually. Multinational corporations are investing heavily in India for brand-building activities, and this is quite encouraging for digital printing operations like us.” Colour Mate Digital has kept pace with the industry growth; the company has a 10,000-square-foot plant and 40 employees. It produces POP displays, signage, banners and billboards for a broad range of clients including advertising agencies, stand builders and architects. Mr. Bhutani is very optimistic about the company’s future potential for growth since POP signage and displays are an extremely efficient way for consumer product and service companies to target specific audiences.

The new Kongsberg C60 at Colour Mate Digital with automation features, including a roll feeder and conveyor, has increased the company’s daily finishing and converting capacity from 100 to 500 sheets. With the C60’s special knives, router tools and automation, 95% of the materials used for wide format signage and POP displays can be converted with high accuracy quickly.

Future Ready
Colour Mate Digital has plans to further enhance its operation by adding Esko’s ArtiosCAD structural design software for corrugated, folding carton, POP, POS, and free standing displays. “The addition of ArtiosCAD will make us future-ready as well as help us design more complicated designs with greater ease and precision,” Mr. Bhutani adds. “It also helps that Esko’s experienced team in India is always ready to help us with its domain expertise and handholding when needed.”

Always pleased by the success of his customers, Mr. Karan Talwar, Esko India sales leader for North and East India and Bangladesh, takes special joy in helping early adopters. Mr. Talwar says, “Colour Mate Digital has always been a pioneer in adopting the latest and best technology available for the sign and display graphics industry. As an early adopter of digital finishing technology with a Kongsberg XN44 cutting table in 2012, Colour Mate was able to innovate, diversify and grow its business. As one of the earliest wide format and digital inkjet print bureaus to foresee the advantages that high-end digital finishing solutions brought to digital printing, it’s a pleasure to see the company notch up another first for the Indian sign and display graphics industry.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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