Demand for better pet food packaging on the rise

Current trends, material shifts, and rising consumer demand

pet food
The pet food segment is very dynamic at the moment, particularly in secondary packaging (Unsplash)

As the “humanization” of pets continues, consumers are demanding environmentally sustainable food packaging solutions, a greater packaging variety and clear on-pack communication. 

PackagingInsights speaks to industry experts at Coveris, Zacmi, Wipak and Graphic Packaging International (GPI) about current trends in the pet food-packaging sector, material shifts, and dynamically shifting consumer demands. 

“The pet food segment is very dynamic at the moment, particularly in secondary packaging. There is a need for a hugely diverse range of solutions to service different product applications and configurations,” says Steve Gould, global new business development director – Beverage and Multipack Systems, at GPI. 

Gould also observes an increased demand at GPI for multipack solutions, which he says, is driven by two major factors. First, the growth of eCommerce has led to greater demand for direct-to-consumer multipacks, consumers can buy larger, heavier packs without the inconvenience or difficulty of transporting them home themselves.

“Secondly, from an economic point of view, consumers are choosing to bulk-buy to achieve better value for money while reducing the number of trips required to store. As a result of these two factors, we see more multipack formats that offer different configurations and functionality to service demand,” Gould continues.

“Due to the pandemic strike and the current worldwide scenario of growing logistic costs, we see a strong return of local productions in favor of shorter supply chains,” says Marco Motta, area sales manager at Zacmi.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial — for advertisement and for subscriptions

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here