Demand for better pet food packaging on the rise

Current trends, material shifts, and rising consumer demand

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pet food
The pet food segment is very dynamic at the moment, particularly in secondary packaging (Unsplash)

As the “humanization” of pets continues, consumers are demanding environmentally sustainable food packaging solutions, a greater packaging variety and clear on-pack communication. 

PackagingInsights speaks to industry experts at Coveris, Zacmi, Wipak and Graphic Packaging International (GPI) about current trends in the pet food-packaging sector, material shifts, and dynamically shifting consumer demands. 

“The pet food segment is very dynamic at the moment, particularly in secondary packaging. There is a need for a hugely diverse range of solutions to service different product applications and configurations,” says Steve Gould, global new business development director – Beverage and Multipack Systems, at GPI. 

Gould also observes an increased demand at GPI for multipack solutions, which he says, is driven by two major factors. First, the growth of eCommerce has led to greater demand for direct-to-consumer multipacks, consumers can buy larger, heavier packs without the inconvenience or difficulty of transporting them home themselves.

“Secondly, from an economic point of view, consumers are choosing to bulk-buy to achieve better value for money while reducing the number of trips required to store. As a result of these two factors, we see more multipack formats that offer different configurations and functionality to service demand,” Gould continues.

“Due to the pandemic strike and the current worldwide scenario of growing logistic costs, we see a strong return of local productions in favor of shorter supply chains,” says Marco Motta, area sales manager at Zacmi.

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