Demand for better pet food packaging on the rise

Current trends, material shifts, and rising consumer demand

pet food
The pet food segment is very dynamic at the moment, particularly in secondary packaging (Unsplash)

As the “humanization” of pets continues, consumers are demanding environmentally sustainable food packaging solutions, a greater packaging variety and clear on-pack communication. 

PackagingInsights speaks to industry experts at Coveris, Zacmi, Wipak and Graphic Packaging International (GPI) about current trends in the pet food-packaging sector, material shifts, and dynamically shifting consumer demands. 

“The pet food segment is very dynamic at the moment, particularly in secondary packaging. There is a need for a hugely diverse range of solutions to service different product applications and configurations,” says Steve Gould, global new business development director – Beverage and Multipack Systems, at GPI. 

Gould also observes an increased demand at GPI for multipack solutions, which he says, is driven by two major factors. First, the growth of eCommerce has led to greater demand for direct-to-consumer multipacks, consumers can buy larger, heavier packs without the inconvenience or difficulty of transporting them home themselves.

“Secondly, from an economic point of view, consumers are choosing to bulk-buy to achieve better value for money while reducing the number of trips required to store. As a result of these two factors, we see more multipack formats that offer different configurations and functionality to service demand,” Gould continues.

“Due to the pandemic strike and the current worldwide scenario of growing logistic costs, we see a strong return of local productions in favor of shorter supply chains,” says Marco Motta, area sales manager at Zacmi.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here