Elloflex in Brazil installs Gallus Labelmaster

First Gallus investment helps conquer new markets

Rafael Rampazzo, sales director of Elloflex says, that the company increased the efficiency of sleeve production and was able to conquer new markets due to the investment in a Gallus Labelmaster440

Higher production efficiency, reliable print quality, and the ability to enter new markets are insights for the Brazilian print shop Elloflex one year after the successful installation of a Labelmaster. The 8-color flexo narrow web press is the first Gallus press for the label printer and converter.

Gallus, a subsidiary of Heidelberg, installed the narrow web production line in the North of Parana in Brazil in December 2018. The Gallus Labelmaster includes eight flexo printing stations including cold-foil and a further unit for the rotary screen. With a printing width of 440 mm it is the first press for Elloflex and thus, the second Labelmaster for the Brazilian label and flexible package printing market.

We chose Gallus because it is a durable and stable running machine which guarantees reliable results which we can really achieve during daily production. Now, more than one year after the installation, we can say that we increased the efficiency of sleeve production and were able to conquer new markets thanks to this investment”, says Rafael Polessi Rampazzo, Commercial director at Elloflex.

Applications produced on the Labelmaster are mainly sleeves for the flexible packaging market, but also the whole range of narrow web applications can be produced on the conventional label press. Elloflex was established in 2007 and is now serving different market segments with about 110 employees.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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