Germany’s LoeschPack expects to sell 4 to 5 machines in India every year

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area sales manager - Middle East/Asia Pacific

Germany-based LoeschPack is a specialist in manufacturing machines for packing chocolates, biscuits and chewing gums, and is part of the larger Piepenbrock Group. The Altendorf-headquartered company makes fold wrapping machines, flow wrapping machines, cartooning machines, tray loading systems, and buffering and feeding systems. The company offers single machines to complete packing lines. At the recently concluded Shanghai World of Packaging 2017 (SWOP), the company used the platform to promote its solutions to the Chinese market.

Although the company has a significant presence in China, its footprint in India is fairly impressive too. LoeschPack’s customer base in the country largely consists of multinational companies and large Indian brands. The company has a significant presence in the chocolate packing segment in India.

Frank Weber, area sales manager – Middle East/Asia Pacific, LoeschPack told Packaging South Asia that the company has a good number of installations in India and in the last 4-5 years, it has managed to significantly grow its installation base.

 Weber sees great potential in the Indian chocolate market, which is seeing robust growth with interesting local brands positioning themselves in the premium segment along with their global counterparts. Not only Indian brands, but global brands are also seeing growth in the chocolate segment and these companies are moving towards greater automation, which bodes well for high-end chocolate packaging machine manufacturers such as LoeschPack.

“Global brands operating in India are looking to have greater numbers of high-speed machines mainly to reduce human intervention in the packing process. Indian brands are still more conservative and resort to high-speed machines only for their high value and premium brands. However, new brands are very dynamic and creative, and they deploy state-of-the-art machines,” Weber shared.

In India, LoeschPack sells its machines through an exclusive agent, Standard Machinery, which is based in Bengaluru. The company also communicates directly with its customers in India.

According to Weber, the company is looking to have a greater penetration in the Indian chocolate packing market and be part of the growth that is taking place in this segment.

“We are now aiming to sell more machines every year in India than we earlier did,” Weber stated.