Platina
"Our purpose is to be the most sustainable packaging company in the world. As part of that, we aim to create sustainable packaging solutions while reducing the amount of plastic. Platina is one such innovation that has met significant marketplace success,"CEO and managing director Anand Kripalu says.

EPL is the Mumbai-based tube packaging company in which Blackstone invested US$ 470 million in 2019 for a 75% share from its erstwhile promoters – the Essel Group and public shareholders. About a year later, Blackstone divested about 23% of its shareholding but continues to hold 52% of the company’s shares, which the company stated it will not dilute further.

The global company, which calls itself the world’s largest packaging manufacturer of specialty packaging, currently has its operations and manufacturing plants in more than a dozen countries on four continents. Even before Blackstone’s investment, Essel Packaging, as it was then known, was actively developing recyclable tubes for the food, pharma, and personal and healthcare industries.

In the past three years, it has expanded these developments with suitable recyclable laminates and barrier structures that allow its tubes to be recycled in recognized waste streams. Its recyclable tubes have been certified as such by ReCyclass in Europe and APR in North America. EPL has become a signatory to the New Plastic Global Commitment towards building a circular economy, an initiative led by the Ellen MacArthur Foundation in collaboration with the UN environment program. EPL is also a founding member of the India Plastics Pact.

Platina
The Platina Pro laminate tube was one of the first tubes in the world to receive the RecyClass award

The newest EPL 100% recyclable tube is called the Platina, and this HDPE solution uses EVOH in acceptably recyclable limits for the barrier properties required by its customers. Platina volumes have ramped up in the past couple of years across large and small customers such as Colgate, P&G, Unilever, GSK, Hela, and Vicco – the globally established Ayurvedic personal care Indian brand.

The Platina Pro laminate tube was one of the first tubes in the world to receive the RecyClass award. The independent certificate applies to Europe in the ‘Code 2’ HDPE material stream (recycling) sector and confirms its sustainability. As its global CEO and managing director Anand Kripalu says, “Our purpose is to be the most sustainable packaging company in the world. As part of that, we aim to create sustainable packaging solutions while reducing the amount of plastic. Platina is one such innovation that has met significant marketplace success.”

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– Naresh Khanna (25 October 2023)

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Naresh Khanna
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy. Elected vice-president of the International Packaging Press Organization in May 2023.

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