BillerudKorsnäs and Aisa launch paper tube packaging

FibreForm replaces plastics and tube keeps shape when squeezed

BillerudKorsnäs and Aisa have launched paper tubes using FibreForm that have an outstanding user experience Photo BillerudKorsnäs
BillerudKorsnäs and Aisa have launched paper tubes using FibreForm that have an outstanding user experience Photo BillerudKorsnäs

On 17 May 2021, to challenge conventional packaging BillerudKorsnäs and Aisa launched a collaboration that opens up outstanding new possibilities in tube packaging made of paper. With BillerudKorsnäs FibreForm consumer product companies can replace plastics on tube shoulder and sleeve without compromising the user experience.

BillerudKorsnäs FibreForm is a unique low-carbon material that allows the tube to keep its shape when squeezed, without traces, which makes it unique compared to tubes made of other fibre material. FibreForm allows for up to ten times deeper embossing than regular paper, resulting in unique 3D effects and a memorable tactile experience.

Westergren commented on BillerudKorsnäs FibreForm benefits

“We will never compromise with user experience. FibreForm is a unique material and this collaboration is another application where we can help brand owners on their journey towards sustainable packaging,” says Lovisa Westergren, Sales director FibreForm at BillerudKorsnäs.

“Over the last few years we have seen an increasing demand for fibre-based packaging solutions including tube applications. This tube solution developed together with Aisa is utilizing the unique characteristics of the Fibreform material and is able to meet the high expectations from brand owners – from plastic reduction, to excellent functionality and exceptional branding possibilities.”

Collaboration for tubes of paper and great environmental benefits

Tubes made of FibreForm can be used in different segments as for example toothpaste and cosmetics. FibreForm is renewable biodegradable, cold-formable and it requires less energy in production than plastics. One of the great advantages of the collaboration between BillerudKorsnäs and Aisa is the smooth manufacturing process. It is possible to replace the plastic with FibreForm in Aisa’s machines without them having to be rebuilt.

“FibreForm adds luxurious features to the already wide range of tube decorations and our clients can now offer higher end solutions to product marketers looking to differentiate from mass market packaging. By using FibreForm from Billerudkorsnäs, Aisa is now able to replace up to 70% of plastic in the functional shoulder component and together with the tube sleeve made of over 85% of paper, this hybrid shoulder contributes to a package that now is composed of more than 80% paper,” says Joachim Sander, director Marketing & Sales at AISA Automation Industrielle SA.

Aisa Packaging is a division of Aisa focusing on packaging development and evaluation as well as new material testing. It develops and produces packaging production machinery and is the world market leader in tube packaging production machinery. Decoseam is a patented technology of Aisa used, among others, to produce paper-based laminate tubes and the hybrid paper shoulder has patents pending.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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