BillerudKorsnäs and Aisa launch paper tube packaging

FibreForm replaces plastics and tube keeps shape when squeezed

May 18, 2021

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BillerudKorsnäs and Aisa have launched paper tubes using FibreForm that have an outstanding user experience Photo BillerudKorsnäs

On 17 May 2021, to challenge conventional packaging BillerudKorsnäs and Aisa launched a collaboration that opens up outstanding new possibilities in tube packaging made of paper. With BillerudKorsnäs FibreForm consumer product companies can replace plastics on tube shoulder and sleeve without compromising the user experience.

BillerudKorsnäs FibreForm is a unique low-carbon material that allows the tube to keep its shape when squeezed, without traces, which makes it unique compared to tubes made of other fibre material. FibreForm allows for up to ten times deeper embossing than regular paper, resulting in unique 3D effects and a memorable tactile experience.

Westergren commented on BillerudKorsnäs FibreForm benefits

“We will never compromise with user experience. FibreForm is a unique material and this collaboration is another application where we can help brand owners on their journey towards sustainable packaging,” says Lovisa Westergren, Sales director FibreForm at BillerudKorsnäs.

“Over the last few years we have seen an increasing demand for fibre-based packaging solutions including tube applications. This tube solution developed together with Aisa is utilizing the unique characteristics of the Fibreform material and is able to meet the high expectations from brand owners – from plastic reduction, to excellent functionality and exceptional branding possibilities.”

Collaboration for tubes of paper and great environmental benefits

Tubes made of FibreForm can be used in different segments as for example toothpaste and cosmetics. FibreForm is renewable biodegradable, cold-formable and it requires less energy in production than plastics. One of the great advantages of the collaboration between BillerudKorsnäs and Aisa is the smooth manufacturing process. It is possible to replace the plastic with FibreForm in Aisa’s machines without them having to be rebuilt.

“FibreForm adds luxurious features to the already wide range of tube decorations and our clients can now offer higher end solutions to product marketers looking to differentiate from mass market packaging. By using FibreForm from Billerudkorsnäs, Aisa is now able to replace up to 70% of plastic in the functional shoulder component and together with the tube sleeve made of over 85% of paper, this hybrid shoulder contributes to a package that now is composed of more than 80% paper,” says Joachim Sander, director Marketing & Sales at AISA Automation Industrielle SA.

Aisa Packaging is a division of Aisa focusing on packaging development and evaluation as well as new material testing. It develops and produces packaging production machinery and is the world market leader in tube packaging production machinery. Decoseam is a patented technology of Aisa used, among others, to produce paper-based laminate tubes and the hybrid paper shoulder has patents pending.

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