5 June 2019 – As part of its digital transformation, Heidelberg is systematically expanding its digital business models and especially to cloud based solutions. It has just acquired software start-up Crispy Mountain of Mainz, Germany, which offers Keyline, a cloud-based management platform for print businesses. The aim is to work with Crispy Mountain to expand the Heidelberg ‘HEI.OS’ platform as a new industry platform for the printing industry. Apparently, printing companies will be able to obtain a large number of applications from an App Store using this platform. By connecting the existing Heidelberg software solutions around Prinect, the Heidelberg ID and the Heidelberg Assistant, the number of customers is set to grow rapidly.

Open to all manufacturers

The platform is to be open to all manufacturers in the printing industry. This is intended to give print shops easier access to comprehensive services at the lowest possible administrative burden. Third-party suppliers will be able to create tailor-made offers for printing companies via the platform.

“For Heidelberg, the acquisition of Crispy Mountain is a further step in the rapid expansion of cloud based digital applications that are billed on a usage basis,” said Prof. Dr. Ulrich Hermann, Member of the Management Board of Lifecycle Solutions and Chief Digital Officer at Heidelberg. “With Crispy Mountain’s qualified team and innovative solutions, we are accelerating our developments around our new industry platform HEI.OS.”

Keyline has already been launched on the market as a future-oriented management information system (MIS) for the printing industry, designed exclusively for operation in the cloud and for further development towards ecosystems. Using web-based and mobile technologies, the application depicts all stages of the value chain of digital and offset print businesses. This enables printing companies to calculate and produce significantly faster and more reliably, while reducing costs and minimizing errors. The application is now to be expanded with all necessary functions for the three market segments Commercial, Label and Packaging.

Migrating software licensing to cloud-based SAS

Heidelberg is already gradually converting the sale of individual software licenses to a usage-oriented subscription offering. The company is thus realigning its traditional software business to cloud technology and its usage-oriented value creation. Jürgen Grimm, Head of Global Software Business at Heidelberg: “This is the first time that Heidelberg has offered its customers all Prinect modules on a subscription basis as Software-as-a-Service since their market launch a year ago and with great success. Crispy Mountain strengthens our team with key competencies in cloud technology and development processes, enabling us not only to deliver an innovative cloud-based and proven MIS application, but also to secure our ambitious business plan on the road to the digital industry platform.”

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here