Boehringer Ingelheim and Constantia Flexibles create interactive packaging

Packaging with augmented reality features

319
Constantia Interactive connects products with the digital world.
Constantia Interactive connects products with the digital world.

The packaging of Nutraxin, a nutritional supplement for horses from Boehringer Ingelheim, is equipped with augmented reality and features interactive functions. The product packaged in the Constantia Interactive packaging solution is currently available in Germany and the Netherlands.

Developed by Constantia Flexibles and technology partner Wikitude, the packaging solution enhances the product’s packaging with augmented reality features. It offers access to a mobile application available for Android and iOS. The app enables an immersive product experience, with functionalities such as digital product leaflet, counterfeit detection, tele-medicine, connectivity to wearables, and much more. Everything is tailored to the needs of the customer and the end user. Depending on the solution, little or no additional printing is required, making it an easy-to-use and cost-efficient marketing and big data analytics tool.

The app is designed to store and analyze data, gives additional tips, and displays the ingredients in the product. With Constantia Flexibles’ interactive packaging, we can offer our customers good service. The app helps our customers to access all the information and instruments they need to keep their horses in good health,” says Ulrike Voigt, global brand manager for Nutraxin at Boehringer Ingelheim.

Pierre-Henri Bruchon, executive vice president of the Pharma Division at Constantia Flexibles says, “This is a great new project with our long-term partner Boehringer Ingelheim. Constantia Interactive has added value, bringing Boehringer Ingelheim even closer to the end consumer and making Nutraxin a better product.”

 

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

1 COMMENT

  1. A wonderful development, for horses as in this product but hopefully many products for humans in the pipeline. Great to see Constantia exploring the boundaries in sustainability and in active and interactive packaging too. We hope they are bringing these technologies to their Indian plants and offering them to the Indian consumer product companies.

LEAVE A REPLY

Please enter your comment!
Please enter your name here