Through its presence at the trade fair, Heidelberg also plans to underline the strategic significance of the growth market of packaging and label printing for the further economic development of the company.
“The appearance of packaging at the point of sales has a direct influence on the purchase decision and the brand experience of consumers. Depending on the market segment, poorly produced packaging―even just variations in color―can result in loss of image as well as a high liability risk. The Heidelberg promise of Zero Defect Packaging therefore fulfills the requirements of brand companies for flawless packaging from an aesthetic, legal, functional and marketing point of view,” says Stephan Plenz, member of the management board responsible for equipment at Heidelberg. “Heidelberg is the leading provider in the industry that can guarantee digitized and industrial packaging production with a defect-free, standardized end result. Our intention is to continue to expand our offering in this growth market.”