Hoffmann to introduce RecyCan at Interpack 2020

Recycled steel-based tinplate packaging

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Hoffman
Hoffman RecyCan tinplate packaging. Photo - Hoffman

Ideal for various premium organic and specialty products, latest member of Hoffmann’s EcoDesign portfolio comprises 100% recycled steel, aligning with circular economy sustainability.

Hoffmann, a global provider of high-quality packaging for a broad array of industries and applications, will introduce a new line of tinplate cans comprised of 100% recycled steel at the Interpack, May 7 to 13, 2020 in Düsseldorf, Germany. Made possible by collecting separated consumer packaging steel from standardhousehold recycling, the company’s groundbreaking RecyCan portfolio essentially closes the loop on sustainability through packaging that is not only completely recycled but also perpetually recyclable.

All tinplate cans contain some recycled steel. At the inception of the RecyCan process, typical household steel like used cans, closures and crown corks are collected for recycling. After steel elements are separated from aluminum and plastic packaging via magnet, they are shredded and detinned before being pressed into cubes. They are then melted down to raw steel and cast into slabs. The slabs are hot-rolled, cold-rolled and tin-plated to produce packaging steel, which can be printed and formed into fresh new tinplate packaging cans.

Ideal as packaging for a variety of premium organic and specialty products including organic infant nutrition, coffee, tea, dry or pasty cosmetics and tooth powder, Neopac’s RecyCan tins are available as three-piece, two-piece or deep-draw cans that provide ample protection against light, air or oxygen and moisture. In addition to being fully recycled and recyclable, the fully circular packaging solutions offer a host of other eco-friendly benefits, including the savings of raw materials.

“In Europe, North America and other major markets, metal tins are synonymous with sustainability as they are recycled in well-established recycling streams,” said Mark Aegler, chief executive officer of Hoffmann Neopac. “The RecyCan line of products takes eco-consciousness to the next level by achieving full circularity – completely recycled products that can continue to be recycled in perpetuity. And of course, these environmental benefits are achieved without sacrificing product protection or branding aesthetics.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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