HP helps brand owners elevate branding

Debon Herbals repositions brands for clients

Kajal Anand, Managing Director at Debon Herbals taps the market using HP technology

Around this time, HP Indigo’s (WS4500) installation at Janus International served as a clue to Debon Herbals. They fulfilled the short-run quantity of variants at an affordable cost and exceptional quality. With the digital press, they printed the required quantity only when they needed, thus enabling them to manage the inventory efficiently and throw more focus on enhancing the look and feel of the pack. As a brand owner, Anand learned the true potent of elite packaging and gradually the product picked up the pace that it was initially lacking. Today, Debon Herbals supplies more than 40 products including face cream, lotion and shampoo in the personal grooming segment.

Samples printed using HP digital press12

Talking about the various changes incorporated in the packaging, Anand continues, “Earlier, we used to fill shampoo in transparent bottles with a common design printed on the label for different SKUs. Users would choose the variant depending upon the color of shampoo visible in the clear bottles.” The company would specify the variant name by hand across the labels for nearly 15,000 quantity. With the young generation stepping into the business, Debon Herbals changed the logo and graphics of the product. The digital solutions offered by HP enabled Debon Herbals to supply superior labels that made them more stylish and economical. With the emerging trends, the product is now filled in the white opaque HDPE bottle. “Although the new label lends a premium look to the pack, it lacks the transparency it used to don earlier,” she adds.