“At the holography business, the focus is to offer customers top-of-the-line impregnable anti-counterfeiting and brand enhancement solutions. In fact, Uflex is one of the loudest voices in the global fight against counterfeiting and has been exhibiting its solutions at various national and international platforms. We are leading this fight by thinking much ahead of the nefarious counterfeiters and designing technologically superior brand protection solutions in the best interest of our global clientele. This is exactly what we are showcasing at PackPlus South as well,” says CG Ramesh, general manager (marketing), Uflex holography business.
At PackPlus, Uflex promoted registered lens (Fresnel & Sterling) design. This special technology has been deployed by Uflex in technical collaboration with the US-based company WaveFront. This specialty film is used by FMCG and pharma companies for imparting anti-counterfeiting and brand protection features to their packaging. The lens film has been showing extremely encouraging demand both in India and overseas.
Another product from the holography business promoted at the expo was thermal holographic film for lamination. Uflex is the only company in India to make this film. “The thermal holographic films are meant mainly for brand enhancement and decoration,” says Ramesh.
In the engineering business, Uflex gave a live demonstration of the preformed pouch pick fill & seal machine. This machine can be used to pack liquids, gels and granular products among others.
Talking about the Telangana market, Mukesh Mohan Agarwal, general manager (sales & marketing), engineering business of Uflex said that the region has very high growth potential.
“We expect our business to enhance significantly this year and we have introduced several new models of packaging machines in the south,” he added.