MacDermid Graphics Solutions announces new center for the flexographic industry

MacDermid Graphics Solutions continues transformation

MacDermid Graphics Solutions to open new center for the flexographic industry Photo credit - MacDermid

MacDermid Graphics Solutions, a global enterprise in flexographic platemaking and printing solutions, announces plans for a collaborative endeavor, The Flexo Xperience Center (The FXC).

The Flexo Xperience Center is a partnership between MacDermid and Soma and is an expansion of their initial plans to install a Soma Optima2 printing press at Macdermid’s facility in Atlanta, GA, USA, announced in December 2020. The FXC will include multiple industry-leading partners providing software, equipment, and consumables. The Flexo Xperience Center was conceptualized in late 2020 by the leadership, marketing, R&D, and sales teams at MacDermid and Soma while discussing plans to install the printing press and plate mounting equipment at Macdermid’s facility. The teams identified a need in the package printing industry for a wide-web flexo printing center with every aspect of the flexo process, including artwork, prepress, platemaking, print, print finishing, and print evaluation.

MacDermid Flexo Xperience Center will be open to pre-media suppliers, tradeshops, printers, converters, consumer product good companies, industry associations, educational institutions, manufacturers, and other players in the package printing market.

MacDermid-Soma Flexo Xperience Center services

The mission of The Flexo Xperience Center is to move flexo forward. This global center will combine both hands-on and virtual visits for a “one-stop-shop” for the package printing industry’s entire workflow to experience the latest flexographic printing innovations. In addition, the FXC will foster and host industry training, collaboration, research, experimentation, and learning, all designed to ensure package printing excellence. The center will be open to pre-media suppliers, tradeshops, printers, converters, consumer product good companies, industry associations, educational institutions, manufacturers, and other players in the package printing market.

“MacDermid is a customer-centric, innovative company looking to push creative boundaries and transform the industry. The Flexo Xperience Center is one of the many ways we plan to do this. We are thrilled to work with Soma and other top companies in the industry to promote advancements within the flexographic printing process,” stated Brad Wills, Global senior vice president at MacDermid Graphics Solutions.

He continued, “We are creating a global center unlike any other. Our team started planning The FXC in late 2020, and I am confident our meticulous preparation will make The FXC a destination for the industry with state-of-the-art technology, creative solutions, and innovation.”

Additional details regarding The Flexo Xperience Center, partners, and the opening timeline will be released throughout 2021. The FXC is expected to open in the first quarter of 2022.

MacDermid Graphics Solutions is committed to the goal of becoming the most customer-centric company in the flexographic industry. MacDermid leads the way in photopolymer plate technology and provides first-class service and support to customers. Its global network of strategic supplier partnerships and distributors, combined with its proven technology and support, ensures our customers achieve their operational, financial, and strategic business goals.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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