Esko to showcase digital workflow solution Webcenter at Westpack 2021

Westpack to celebrate its 35th event in 2021

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Esko
Esko to showcase its flagship collaborative workflow management software, Webcenter at Westpack 2021

Esko will be exhibiting at California’s packaging event, Westpack at booth 5266 between 10-12 August 2021 at the Anaheim Convention Centre. The leading software specialist will present the latest in innovations that digitize, automate, and connect users, showcasing its flagship collaborative workflow management software, Webcenter.

Westpack, which unites key decision-makers from the packaging community, will celebrate its 35th event, with 13,000 packaging industry influencers expected to visit the highly anticipated show.

Matthew Haws, vice president global marketing at Esko Brand Solutions said, “We’ll demonstrate how easy it is for teams to digitally manage workflow, and specify and reuse content to be used in artwork designs, by connecting workflow and content directly in the artwork creation process. Our team will be on hand to show attendees first-hand how our solutions improve efficiency and quality from one central process.”

Esko software portfolio comes to the aid of customers

As brands adapt their packaging and labeling to meet changing regulations and legislation, the Esko software portfolio helps customers to overcome the challenges of balancing speed to market with consumer confidence and brand trust. The Esko team will be on hand to highlight Webcenter features, such as its innovative content management functionality.

A key tool on show will be Webcenter structured content, which coordinates regulatory efforts for packaging, including affiliates and partners within a single system tightly integrated with label and packaging departments.

“Collaborative editing, improved traceability, and the ability to re-use approved content with confidence are just some of the hallmarks that define content management in Webcenter, which can be leveraged by brands to create compliant, error-free informational and promotional materials. We look forward to showcasing this and more to all members of the packaging supply chain at Westpack 2021.”

Esko, a Danaher company, is a global provider of integrated software and hardware solutions that digitize, automate and connect the go-to-market process of consumer goods.

For CPG and pharma brand owners, the Esko collaborative content creation platform for packaging, label, and marketing collateral equips marketing, branding, regulatory, and packaging teams to increase productivity, reduce costs, save time in their content processes, and consistently meet their deadlines for marketing and packaging projects. 

For packaging manufacturers, the Esko range of prepress, flexo platemaking, and print inspection solutions connects people, processes, and tools and brings consumer products to life with accuracy, quality, efficiency, and speed.  

Packaging for 9 out of 10 major brands is produced by Esko customers.

Headquartered in Gent, Belgium, Esko operates worldwide with a unique focus on packaging and labels the consumer can trust.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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