DKSH partners Creative Edge 3D pack visualization in Asia

iC3D software generates real-time 3D virtual mock-ups on the fly 

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The i3CD software allows real-time on the fly virtual 3D visualization of all types of packaging Photo DKSH
The i3CD software allows real-time on the fly virtual 3D visualization of all types of packaging Photo DKSH

DKSH has signed a strategic agreement with Creative Edge Software to promote, sell and service its 3D visualization software in key Asian markets. This partnership is in line with the strategic focus of DKSH Business Unit Technology to solidify its position as a leading integrated solutions provider for the packaging, printing, and converting market.

Creative Edge Software, a leading manufacturer of 3D software solutions for the packaging industry, is headquartered in Minneapolis, USA. DKSH will provide sales, marketing, and after-sales services in selected markets across Asia, including India, Indonesia, Malaysia, the Philippines, Singapore, and Thailand.

Creative Edge Software’s product iC3D is the first real-time all-in-one package design software that lets customers generate live 3D virtual mock-ups on the fly. Whether for cartons, glass, cans, flexibles, or shrink-wraps, iC3D enables real-time visualization and validation throughout the design process from concept to production. No specialist programs, hardware, or outside assistance are required during the process. Just a single application using a simple Illustrator file or PDF can generate photorealistic results. iC3D enhances and speeds up ideation, design, and production for the packaging, labeling & graphics markets.

DKSH will help promote the products to end-users, including brand owners of consumer package goods, design agencies, packaging and label printers, pre-press trade services, converters, and contract packers.

 “DKSH has unique regional coverage, in-depth knowledge, and strong sales and marketing capabilities. We are convinced that DKSH is the right partner to help us expand our coverage and meet our aggressive growth goals,” said Mark Hardaker, vice president, Sales, Creative Edge Software.

Suhas Kulkarni, general manager, Business Development Asia Pacific, Printing, Packaging & Converting, commented, “Due to eCommerce growth, the business of packaging mock-ups in Asia has been expanding rapidly. The partnership with Creative Edge Software allows us to connect with the packaging buyers besides the pre-press designers and packaging converters. We are confident of growing the market with the Creative Edge Software and excited to introduce this leading solution to our customers in Asia.” 

Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 32,450 specialists, generating net sales of CHF 10.7 billion in 2020. Its Business Unit Technology, with around 1,540 specialists, generated net sales of CHF 382.5 million in 2020. 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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