Metsä Board – part of the Metsa Group announced on 5 June 2019 that it will establish a Paperboard and Packaging Excellence Centre in Äänekoski, Finland. The new centre will combine packaging design and R&D excellence under the same roof to be able to boost the development of new paperboard and packaging solutions of the future.
“The new Excellence Centre will enable a wide variety of collaboration, especially in the area of holistic packaging design, throughout the value chain. We will be able to organise packaging design workshops and innovation days together with our customers and partners in order to demonstrate the full potential of our lightweight, fresh fibre paperboards,” said Sari Pajari, SVP Sales and Marketing, Metsä Board.
The centre is perfectly situated in a bioeconomy ecosystem which is unique in the world. The site is shared with many businesses including Metsä Group’s next-generation bioproduct mill, Metsä Board’s board mill, the Pro Nemus visitor centre and a demo plant for Metsä Spring and Japanese Itochu Corporation that will start the production of textile fibres at the end of 2019.
The Excellence Centre will include offices, a laboratory, R&D facilities and a packaging design studio with modern technology, as well as the customer feedback centre. The project will proceed with construction planning starting in the summer with the aim for the centre to be operational in 2020.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.