Michelman opens Sustainability Center in Shanghai

Michelman’s aggressive growth in Asia Pacific continues

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Michelman is celebrating the grand opening of the Michelman (China) Sustainability Center (MSC) on 17 January 2019 at the company’s Shanghai offices located in the East Park of the Shanghai Pudong Kangqiao Industrial Zone. The new China-based Center is part of Michelman’s aggressive growth plan in the Asia Pacific region, and follows the opening of the Michelman Innovation Centre for Coatings (MICC) that was opened in Mumbai in January 2018.

According to Ginger Merritt, vice president, Coatings & country manager, Michelman China, “As a global developer of environmentally friendly advanced materials for industry, we believe in sustaining both the natural and business environments. In fact, our purpose is ‘Innovating a Sustainable Future’ and reflects Green Growth, a pillar of China’s 13th Five-Year Plan (FYP). Our unwavering values and passion for environmentally conscious innovation help companies in this region establish and achieve their product performance goals. With the exciting addition of the new MSC, we are furthering our commitment to helping the 13th FYP expand and reinforce green manufacturing with our water-based and sustainable expert materials.”

Merritt added, “The MSC will foster both sustainable solutions and collaboration. It incorporates dedicated space, technical expertise, technology and promotes collaborative innovation between partners, customers, service providers and suppliers of multiple industries’ value chains. This new facility will have a technology and marketing office along with a fully equipped development center to develop solutions that are sustainable and green.”

A grand opening ceremony and facility tour featured presentations from both Steve Shifman, president and CEO of Michelman and Kenneth Jarrett, former president of the American Chamber of Commerce in Shanghai. “Our high-performing associates, along with our partners and customers are to be thanked for the company’s success in this region,” exclaims Shifman, “Great people and great partners equals great success.”

Michelman manufactures coatings, surface modifiers, additives, and polymers for the coating, printing and packaging, and industrial manufacturing markets. The MSC will help Michelman better adapt its products and services to the Chinese market. Kennetth Jarrett adds, “I am confident that China welcomes Michelman’s facility expansion and commitment to serve China and other growth markets throughout Asia.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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