Romaco goes digital on a new online platform

Virtual showroom with a spotlight on sustainability and digitalization

The Romaco virtual showroom. Photo - Romaco

Romaco has just opened its first virtual showroom with several new products and a spotlight on sustainability and digitalization. Rather than at Interpack 2020, the technologies are now on permanent display on a new online platform.

For the first time, Romaco’s latest product developments are being unveiled to trade specialists in the company’s virtual showroom, which also highlights sustainability and digitalization as core competencies. This digital platform is the pharmaceutical machinery manufacturer’s answer to the cancellation or postponement of numerous international trade fairs as a result of the coronavirus pandemic. Rather than at Interpack 2020, Romaco is now celebrating the world premiere of its newest products in digital space. Interested visitors can look forward to a fascinating tour through a spacious showroom, where the supplier of all-in-one solutions has various technologies on display for manufacturing, tableting, and packing solid pharmaceuticals.

Digital product launch

Innovations by Innojet in the field of airflow bed technology are among the many exhibits. A newly launched double-sided rotary press expands the Kilian portfolio. The first carbon-neutral blister packaging line is at the center of the Noack presentation. And a robotic micro-dosing machine from Macofar for filling potent pharmaceutical powders is another showroom highlight.

Virtual Showroom sustainability Romaco
Sustainability lounge at the virtual showroom. Photo – Romaco

Next to each machine are various buttons that can be clicked to display more information. Videos, audio messages, and datasheets, for example, are only a click away. Details about Romaco’s two specialized competencies – sustainability and digitalization – are likewise provided in several places.

Just like in the real world, the Romaco exhibits on the virtual platform are introduced and explained by the company’s sales representatives. Short videos take the place of face-to-face communication. Visitors can use the online chat feature to ask any questions that arise about individual machines or arrange a virtual appointment with their contacts. Romaco’s product innovations can also be experienced in a live stream.

“Of course, a virtual showroom can never be a substitute for a real trade fair experience,” reports Jutta Hartmann, group marketing manager at Romaco. “Nevertheless, the digital platform is a great opportunity to browse, with plenty of interactive elements that make Romaco technologies more tangible and bring key aspects alive. What’s more, there are no problems with space – which is a first for us and something we can normally only dream of.”

The following innovations are on display in Romaco’s virtual showroom

• Romaco Noack Unity 600 blister packaging line

• Romaco Innojet IGL 100 granulation line

• Romaco Innojet VENTILUS V 25 pilot-scale processing machine

• Romaco Kilian S 710 Prime double-sided rotary press

• Romaco Kilian KTP 590X single-sided rotary press

• Romaco Macofar MicroRobot MR 50 powder filling machine

• Technologies for sustainable production and packing of solid pharmaceuticals

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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