Saicom Code overcomes lockdown hurdles using Konica Minolta’s digital printing solutions

Installed Konica Minolta’s Accurio Label 230 Digital Label Printing at its Sonipat plant

A Konica Minolta’s Accurio Label 230 Digital Label Printing Machine

In the wake of the mandated pan-India lockdown, Saicom Code, one of the leading label converters in the country, has switched to digital label production to keep the supply of essential goods and services in seamless motion. To achieve this, the company is leveraging Accurio Label 230 Digital Label Printing solution from Konica Minolta, major digital solution provider in the country from print business perspective.

With label production facilities in North, East, and West India, Saicom Code produces pressure-sensitive labels for various industries such as Pharmaceutical, Cosmetics, Oil, Food, Liquor, Perfume among others. Since the onset of the Covid-19 pandemic, the Government of India implemented a nationwide lockdown to curb the spread of infectious disease. Against this backdrop, the demand for labels of essential goods including preventive medicines, sanitizers, liquid soaps, health supplements, cough syrups, among others registered a massive surge.

Consequently, manufacturing companies required labels urgently in small batches and at regular intervals to cope with the sudden spike in demand. To bridge this extraordinary need-gap and in view of the impaired supply chains amid the lockdown, the company decided to embrace the power of innovation. In sync with this, Saicom Code, under its production business vertical Sai Digistik, has met all the urgent label requirements on Konica Minolta Accurio Label 230 label printing machine at its Sonipat Plant.

Harish Gupta, director, Saicom Code, said, “To overcome the mobility restrictions imposed by the lockdown, we decided to print labels digitally to enable immediate delivery of labels to the manufacturers of essential goods and services such as soap, sanitizer, medicines, among others. Besides the travel restrictions, the other main challenge we had to deal with was the low workforce availability. This is exactly where Konica Minolta came to the rescue by resolving the lockdown-induced operational bottle necks. After receiving the required permissions from the government authority managing essential goods services, we started digital label production on Konica Minolta digital label production system. We would like to express our heartfelt gratitude to the Konica Minolta engineering team that supported the production remotely by offering the technical expertise required to improve productivity during these difficult times.”

Manish Gupta, general manager, PP and IP marketing, Konica Minolta Business Solutions India, commented, “We are pleased to have Saicom Code as our patron. Driven by the motive of supporting humanity, Saicom is leveraging its expertise to enable the industry to meet the present-day requirements. Doing so, Saicom has created an unbreakable bond with its end-customers by serving as unflinching support during the stressful manufacturing environment.”

Speaking on the advantages of digital label production, Manish Gupta added, “Digital label production process has few advantages, like short turnaround time, variable data printing, quick delivery time, ease of operation with one labor, fast job changeover, less media wastage, and cleaner environment.”

With a maximum print speed of 23.4m/min and a warm-up time of less than 30 seconds, the Accurio Label 230 is designed to deliver superlative value addition through best-in-class print quality, productivity, and operational flexibility. It facilitates higher print output and faster turnaround times between print jobs and is capable of handling a wide range of print media – including non-tack/tack paper, tack coated paper G/M, synthetic paper, PP, and PET – and thicknesses of up to 256 gsm.

Besides its operational speed and flexibility, the Accurio Label 230 differentiates itself from competing products with its unique overprinting solution that automatically adjusts the overprint position for accurate registration; this reduces print wastage and lowers operational costs for print businesses. The machine also comes equipped with advanced variable data printing (VDP) capabilities, making it perfect for short-run print jobs that require a high degree of personalisation. Its compact, ergonomic design also makes it possible for the Accurio Label 230 to be installed in large print setups alongside other machines, as well as in smaller print shops.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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