We always try to keep up with the trends in the packaging industry and for ways to expand our business. Our venture into the flexible packaging industry is one way to do that. If you ask me about the right strategy for a company’s growth, I would say it should have skilled manpower, good infrastructure, expansion plans and the know-how of running a business and of course it must have a vision for itself and the industry
Miracle Group, based in Jaipur and Gandhidham, manufactures and supplies to its FMCG customers almost every type of packaging material. It supplies monocartons, litho-laminated eFlute and gFlute cartons, corrugated boxes, labels and blow-molded HDPE containers. In addition, it produces foam banners and other advertising material. The company even supplies packaging solutions and marketing materials to more than 100 companies across India.
The three brothers and directors of the Miracle Group – Lokesh Agarwal, Hemendra Agarwal and Amit Agarwal – run the group’s six packaging plants of which five are in Jaipur and one in Gandhidam, Gujarat. We recently met Hemendra Agarwal at the company’s Miracle Print Pack plant in Jaipur’s Bagru Industrial Area, which is the group’s printing, monocarton and label plant.
“We started as suppliers and traders of packaging solutions in 2006 and also started producing labels. In 2011, we established Miracle Coro Plast for the production of HDPE containers and corrugated boxes. After a year, we bifurcated our label production under the name of Smart Label Packaging. In 2017, we set up a second Miracle Coro Plast plant in Gandhidham,” Agarwal shared.
“We simplified our Miracle Coro Plast business of HDPE jars and corrugated boxes by setting up Miracle Container in 2014 and Miracle Wellpack in 2016. Miracle Print Pack for corrugated boxes and advertisement printing was established in 2017,” he added.
Talking about the company’s recent investments in the monocarton and label production segment, Agarwal said, “We believe that technology and investment is the path to growth. If you don’t upgrade your machines, you will not grow. We invested in several new machines in the past couple of years. Apart from a Heidelberg CD 102 6-color plus coater press, we installed a Bobst Novacut 106 diecutter and a Bobst Visionfold folder-gluer. Earlier, we had a Mark Andy 2200 for labels and we recently installed a Mark Andy P7 narrow web flexo label press. Apart from these, for converting we have added the DGM Technofold 1100 PC and KDX lamination machines.”
Sharing some of his future plans, Agarwal said that the company is looking to enter the flexible packaging business from its Jaipur base. “We always try to keep up with the trends in the packaging industry and for ways to expand our business. Our venture into the flexible packaging industry is one way to do that. If you ask me about the right strategy for a company’s growth, I would say it should have skilled manpower, good infrastructure, expansion plans and the know-how of running a business and of course it must have a vision for itself and the industry,” he said.
The Miracle Group’s turnover is around Rs. 380 crores. It provides packaging solutions to major Indian food and edible oil brands including the Adani Group, Haldiram’s, Bikaji, Cargill, Ruchi, and Bunge. For its flexible packaging expansion, the company is looking at edible oil manufacturing. Commenting on FY 2018, Agarwal said, “We have experienced 50% overall growth each year. It was the same last year as well.”