Valvert launches new water bottle made of 100% recycled PET (rPET)

Valvert 100% rPET bottle an important milestone in achieving a circular economy

100% recycled PET
Valvert 100% recycled PET or rPET

Valvert, a natural mineral water brand of the Nestle Group, has launched its new bottle made entirely from recycled PET (rPET). This is the first natural mineral water brand in Belgium to do so. The innovation highlights Nestle’s commitment to have the rPET content in its bottles to 35% worldwide, and to 50% in Belgium, by 2025.

The bottle is another milestone in Valvert’s journey towards sustainability. Nestlé is already working in partnership with local farmers and communities to protect the Valvert natural mineral water source around its bottling facility in Etalle.

The bottle will be available in retail stores this month in Belgium and Luxembourg.

No new plastic needed

The new bottle, a first for Nestle in Europe, is made of 100% recycled PET or rPET. This means Valvert only uses old bottles to produce the new bottle, and no new virgin PET needs to be created. Valvert was able to secure a reliable supply of the high-quality, food grade rPET that is required for bottled water. This will allow not only the launch of the 100% rPET bottle of 150cl, but also a 50% rPET bottle of 50cl at the same time. The goal is to have the 50cl bottle also made entirely of rPET by the end of 2019.

“We believe the new Valvert 100% rPET bottle is a gamechanger in the next generation of sustainable packaging, stimulating a bottle-to-bottle circular economy,” said Emmanuel Gruffat, general manager of Nestle Waters Benelux. “At the same time, we also continue to take our responsibility in further improving our collection and recycling rates in Belgium. That is why last year, Nestle pledged with 8 members of Fevia (the Federation of the Belgian food industry), to collect and recycle 90% of all drink packaging in Belgium by 2022.”

Tackling packaging waste: A priority for Nestle

In January 2019, Nestle laid out its vision that none of its product packaging, including plastics, should end up in landfill or as litter, including in seas, oceans and waterways.

“At Nestle we want to take up our responsibility towards our consumers and help shape a more sustainable future,” said Michel Mersch, chief executive officer of Nestle Belgilux. “We are determined to look at every option available to solve the plastic waste challenge and we are embracing multiple solutions that can have an impact now such as developing new materials, improving collection and recycling schemes and driving new behaviors. R&D is in our DNA and we intend to leverage this expertise to serve this goal. We are therefore proud to launch the new Valvert 100% rPET bottle as another milestone in achieving a circular economy and in our journey towards sustainability.”

A unique partnership with local farmers to protect water source

For over 25 years, Nestle Waters was committed to protecting water resources and the environment by working in partnership with stakeholders.

In 2018, all the local farmers in Etalle (where the Valvert bottling plant and source are located), Nestle Waters, and the Etalle local administration, signed an agreement to protect the Valvert source and the surrounding environment through sustainable farming ‒ 10 farmers use zero pesticides, the Etalle administration does not use chemicals for weeding, and Nestle Waters supports the farmers by providing training and advice from experienced agronomists and bio-engineers. This local and unique partnership ensures quality of the Valvert natural mineral water.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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