MWV India looks to thrive on a fast growing middle-class consumers

Leveraging economic growth for packaging in India

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Rakesh Tripathi, director – strategy at MWV India

Avantika adds imagePRESS C800Canon bags orders at Printpack India 2015At Printpack India 2015, Canon displayed the imagePRESS C800, imagePRESS C700, imagePRESS C600, imagePRESS C7011VP, iPF 6410S, Plot Wave 360 and more. “We are also displaying the latest launch in our wide-format segment, the iPF 8410SE, which is garnering a very good response in the market. We have already booked a couple of orders for this machine at Printpack,” says Puneet Datta, director, Professional Printing Products Division, Canon.L – R: Gurjeet Singh Dhingra, senior manager, marketing, Canon; and Puneet Datta, director, Professional Printing Products Division, Canon with MN Pandey and Himanshu Pandey of Avantika with the imagePRESS C800 at Printpack India 2015. Photo: PSA“There is business happening at our stand. We are getting a very good response from tier-2 and tier-3 cities of North India who are turning out to be serious buyers. A lot of buoyancy is seen in the market. The imagePRESS 800 series, which we launched last year, is doing an outstanding business,” says Datta. Delhi-based Avantika Press booked an imagePRESS C800 press at the event. “Avantika has a history of buying presses at our stand at every Printpack show for a long time now,” he says.

MWV India looks to thrive on a fast growing middle class consumers 1
Strong economic growth also indicates potential for an increased demand in higher-quality packaged goods. MWV’s added capacity in India aims to develop high-quality solutions for the unique needs and scale of the Indian market

The imagePRESS C800 consistently delivers production speeds of up to 80 impressions a minute on a wide range of media. It can run at maximum speed on heavy stock up to 220 gsm and produces duplex print jobs on 300 gsm media. Major enhancements in the belt fusing technology allow the imagePRESS C800 to print complex jobs on a wide range of substrates. Speaking about the decision to buy an imagePRESS C800, Himanshu Pandey of Avantika Press, says, “Till now we were not able to use texture media but with this machine we will be able to do so. Secondly, this press is very much capable of handling issues like transparency and font conversion because of the new front-end in the press, Fiery System 12, from EFI. The EFI controller delivers powerful, fast performance and supports Fiery fast variable data printing for high margin personalized printing.”

About Printpack India, Datta says, “Printpack is one of the largest print exhibition in India and it is a very important event for the print industry. We, from Canon, have always been a partner with Printpack and our presence at Printpack has only grown over the years. We feel very honoured and privileged that our president and CEO, Kazutada Kobayashi, was a member of the inauguration team of Printpack,” concludes Datta.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

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