Pressman, Kodak and BMPA organize seminar on prepress workflow for packaging

zPrepress workflow

Michael Bialko of Kodak cutting the cake. Photo PSA
Michael Bialko of Kodak cutting the cake. Photo PSA

Pressman Solutions and Kodak in association with the Bombay Masters Printers’ Association (BMPA) organized a seminar on prepress workflow for packaging in Mumbai on 19 April. The speakers during the seminar were K. Panthala Selvan, founder of Chennai-based Pressman Solutions and Michael Bialko of Kodak. In attendance were mostly carton printers and a few label printers.

Selvan began his presentation by talking about the importance of well-planned and designed artwork. He said that designers of artwork should keep in mind where the artwork is going whether its is meant for packaging, newspaper or website. He pointed out that quality of artwork is very important. “Quality of input decides the quality of output. If garbage goes in only garbage will come out,” he said.

The pre-press stage starts from the very point the design starts getting planned, he said. When the artwork is being designed it is very important that not only proper design software is used but also that the correct version is used.

“During the design planning stage, one should have all necessary information,” he added.
Another point that Selvan put forward was that the software should be used for its intended purpose and image manipulation should be paid careful attention to.
Quality of the image is also very important in creating a quality file. He said that convertors should talk to customers and ask for high resolution images. Convertors at their end should pay attention to aspects such as putting hoods on the monitors.

“Monitor is an important tool is the process and convertors at their end should put a proper hood on so that the light does not impact the color of the images,” Selven said. In addition to applying a hood, proper calibration of the monitors is also required. Apart from things like starting with the best file, working with right software and maintaining the image quality, some other things that need to be taken care of during the pre-press stage are: making image change before importing them, keeping track of colors, images built to size, proper naming of the file, using font management program.

He said that print production workflow should always end with the quality control process.

Twenty years of Kodak Prinergy

After Selvan’s presentation, Michael Bialko, WW product manager, Kodak packaging workflow solutions, cut a ceremonial cake to celebrate 20 years of its Prinergy workflow solution.

Bialko informed the audience about the its new solutions, launched in 2018. He spoke about the DigiCap technology and the IC3D software, which offers 3D solutions for packaging. IC3D is a Kodak partner and is directly integrated into InSite Insite Creative Workflow.

He also highlighted the Prinergy Cloud, which is a variant pf Hybrid Could model. This is tha platform on which Kodak will introduce new Saas offerings, provide new workflow functionality that adds value and provide new cloud-based alternatives for existing Prinergy functionality.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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