Re India celebrates ten years of performance

Quality and service of accessories contribute to Indian packaging's fast growth

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Re India
SK.Shah, general manager of Re India, and Roberto Galbiati, Branches manager of Re S.p.A. in a photo at the beginning of Re India Photo Re India

On 30 April 2021, Re India celebrated its tenth anniversary. The company says that when it started up in Ahmedabad in 2011, the Indian market was beginning to grow at a breakneck pace. The original joint venture with Shilp Gravure was called ReShilp till 2017 when the structure changed and accordingly the name of the company was changed to Re Equipments India.

Operations began with 12 employees occupying 1,500 square foot premises and within five years had to migrate to a space of 8,800 square feet with a strength of 32 people. Re India achieved a turnover of Rs. 10 crore in 7 years and has now reached a turnover of Rs. 15 crore. It recently added another 800 square foot space for sales and service. Re India has established its brand in several products and accessories that are crucial for the packaging industry but also in other industry segments with its web tension control and web guide systems and pneumatic shafts.

On the tenth anniversary, both employees and customers have given positive testimonials on the ease of working for and with the company and its products. On the occasion, Re India’s general manager SK Shah, reflects, “Creating Brand awareness itself was the most challenging task for which aggressive fieldwork was required and having reached a turnover of Rs. 15 crore the company will definitely grow looking at its established brand for several products.”

Bharat Shah the CEO of gravure press manufacturer Pelican, a Re India OEM customer, says, “Overall, all our machines equipped with Re products perform very well. The maintenance is very low and the service we receive from the Re India team is excellent.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.

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