Smart packaging for extended shelf life

Practical solution to food waste

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packaging
The new form of banana packaging for extented shelf life and promoting healthy eating

Not every ‘smart’ pack has to feature a gizmo or an interactive device to make it clever. One Korean supermarket has launched a new form of banana packaging, which is being hailed as ‘genius’ on social media. Not only does it, in some respects, extend shelf life, but also promotes healthy eating!

The supermarket’s innovative wrapping of its bananas includes a pack in which a set of six bananas are placed alongside one another in the packet in order of ripeness. In this way, customers can avoid purchasing a bunch of bananas that are already too ripe – or not ripe at all.

Consumers are encouraged on the E-Mart website to eat one banana per day, starting with the most ripe banana and then working their way through the packet of six.

One person on Twitter has described the product as, “Genius at work,” with another person stating that it’s a “practical solution to food waste.” However, other individuals have been less enthused by the idea, condemning the supermarket for its decision to encase the bananas in plastic packaging. While one can’t win them all, at AIPIA on 19 and 20 November 2018, Amsterdam, most tend towards the Genius verdict, as the plastic uses far less resources than throwing away one or two spoiled bananas.

Active & Intelligent Packaging (A&IP) is set to be the most disruptive development to how both suppliers and consumers view and use packaging in decades. The old ‘3Ps’of protect, preserve and promote the product will be supplemented by such things as trace, authenticate, inform, add value, secure and reduce waste.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

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