Smart packaging for extended shelf life

Practical solution to food waste

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packaging
The new form of banana packaging for extented shelf life and promoting healthy eating

Not every ‘smart’ pack has to feature a gizmo or an interactive device to make it clever. One Korean supermarket has launched a new form of banana packaging, which is being hailed as ‘genius’ on social media. Not only does it, in some respects, extend shelf life, but also promotes healthy eating!

The supermarket’s innovative wrapping of its bananas includes a pack in which a set of six bananas are placed alongside one another in the packet in order of ripeness. In this way, customers can avoid purchasing a bunch of bananas that are already too ripe – or not ripe at all.

Consumers are encouraged on the E-Mart website to eat one banana per day, starting with the most ripe banana and then working their way through the packet of six.

One person on Twitter has described the product as, “Genius at work,” with another person stating that it’s a “practical solution to food waste.” However, other individuals have been less enthused by the idea, condemning the supermarket for its decision to encase the bananas in plastic packaging. While one can’t win them all, at AIPIA on 19 and 20 November 2018, Amsterdam, most tend towards the Genius verdict, as the plastic uses far less resources than throwing away one or two spoiled bananas.

Active & Intelligent Packaging (A&IP) is set to be the most disruptive development to how both suppliers and consumers view and use packaging in decades. The old ‘3Ps’of protect, preserve and promote the product will be supplemented by such things as trace, authenticate, inform, add value, secure and reduce waste.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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