Piyush Goyal, minister of state
(independent charge) for power,
coal, new and renewable energy
presenting the Eco-Innovation
Award to Jaideep Gokhale, marketing
communications director, Tetra Pak
(2nd from right) and Praveen Mallick,
environment director, Tetra Pak (2nd
from left) at the Golden Peacock
Awards
Tetra Pak, the world’s leading packaging and processing solutions provider, has been awarded the reputed Golden Peacock Eco-Innovation Award 2016 for its work in establishing a sustainable collection and recycling ecosystem for used Tetra Pak cartons. The Golden Peacock Award, a global benchmark of corporate excellence, underlines Tetra Pak’s responsible waste management and recycling practices.
Piyush Goyal, minister of state (independent charge) for power, coal, new and renewable energy presented the award to Tetra Pak Communications director Jaideep Gokhale and environment director Pravin Mallick at a ceremony held in Delhi on 9 July 2016.
“We started to see a growing demand in India for safe and hygienic food packaged in Tetra Pak cartons from the early 2000s. For this reason, we have been working ahead of the curve to set up a viable ecosystem to encourage and build awareness around the recycling of our fully-recyclable paper-based cartons. We began our journey from scratch nearly 15 years ago, with virtually no carton collections. Since then, we have been collaborating with stakeholders across the value chain – recyclers, waste pickers, NGOs, consumers and government bodies – to improve the collection and recycling of our cartons. Today, thanks to that early start, one in every three Tetra Pak cartons consumed in India is being recycled. Of course, there is more ground to cover but together with our partners, we are all set to keep the momentum going,” said Tetra Pak South Asia Markets managing director Kandarp Singh.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
