The Global Upheaval That’s About to Occur

Digital Print for Packaging – Berlin 8 and 9 December 2015


Product marketers, packaging developers and brand managers have heard about digital print, but how much are they really harnessing the technology? The digital print revolution is well underway and we have seen a number of successful campaigns executed such as ‘Share a Coke’ and more recently IRNBRU’s ‘Bru’s Your Clan’ campaign. It is time to re-evaluate the role of packaging and its contribution to brand equity, a prospect both exciting and daunting for the packaging industry.

The digital print revolution is well underway and a number of successful campaigns can be seen being executed by many consumer companies

Despite common misconceptions, digital printing is becoming increasingly cost-effective and offers the same standard of quality as more traditional printing methods. Companies of all shapes and sizes are beginning to recognize its potential, and those who don’t get on board are likely to get left behind.

Digital Print for Packaging Europe 2015 has been tailored by an expert advisory board including representatives from Unilever, Smithers Pira, Xeikon and Print Promotion, to guide market leaders through new technologies available across an increasing number of substrates, address the potential for brand owners and packaging manufacturers, and help those involved to choose the right equipment and implementation strategy for their digitally printed packaging.

Experts from across the packaging supply chain in Europe and beyond join the speaker line-up this year, including Xeikon, Arjo Wiggins, CEWE, KURZ, CS Labels, KBA-Kammann, Amberley Adhesive Labels, Twinings, Tesco, Mars and Print Form. The programme will deliver sector-specific exploration of the opportunities and challenges of digital print in packaging across the supply chain. We will hear real time case studies on successful and profitable implementation, and company-wide concerns and limitations halting adoption for some key industry brands; while other talks will address digital printing as a future part of mainstream packaging, exploring substrates such as metal, glass, corrugated and rigid plastics.

This information will be provided through a series of strategy-based analysis, end-user case studies, end-to-end supply chain panel discussions and round tables – backed up by an audience voting system which will allow speakers to respond to audience survey results and deliver on-point key takeaways.

New for 2015, a pre-event workshop is also available on ‘3D Printing for fast consumer goods packaging.’ Workshop leader, John Hauer, CEO of 3DLT will be joined by several industry leaders to run the workshop on the afternoon of 7 December 2015. The aim of the workshop is to address the key opportunities for the packaging industry to prepare for global utilization of 3D printing technology across many industry sectors including packaging, and equip the supply chain with the knowledge to plan now for ‘The Global Upheaval That’s About to Occur.’

Whether you’re considering digital print for your business, looking to meet with the top decision-makers in the packaging and print industries, or would simply like to know a little more about this increasingly popular printing method, this event will provide you with all the answers. For more information on Digital Print for Packaging Europe or to book your place, visit Please contact Umesh Kumar at to avail attractive discounts.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

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