Tirupur’s MS Labels installs brand new Heidelberg Speedmaster SX 74

Setting new performance milestones

Vadivel of MS Labels with the Heidelberg Speedmaster SX 74

Tirupur-based MS Labels is taking innovation and performance to the next level, by investing in a brand new Heidelberg Speedmaster SX 74 4-color press. This leading apparel branding company specializes in high quality woven labels, which it supplies to prestigious clientele across the globe, including Walmart, Disney, Abercrombie & Fitch, Levi’s, Reliance Trends, Jockey, etc.

“Innovation is our signature approach,” says Ganeshan, managing director, MS Labels. “We strive towards exemplary quality goals with state-of-the-art infrastructure. Our latest addition SX-74 is a perfect fit into our vision, and paramount to achieving new quality benchmarks.”

The Speedmaster SX-74 offers 100% color fidelity during production, thanks to colorimetric control with Heidelberg’s proprietary Prinect workflow, which secures and standardizes print production.

“Colorimetric control plays a key role in helping the SX-74 hit colors precisely,” agrees Saseendran Baskaran, sales head – South & East, Heidelberg India. “Adjustment of ink zone motors in the SX-74 is based on a colorimetric perspective, not on density difference. This is crucial because the color can look different, even if the density is the same. This type of ink control ensures stable control of color, including pastel shades, while also alerting on ink soiling or use of wrong ink … other perks being, less paper waste and easy reproducibility.”

Designed for consistently high productivity, the Speedmaster SX-74 comes with short make-ready times, and production speeds of up to 15,000 sheets per hour. Special rollers in the Alcolor dampening system of the SX-74 drastically reduce IPA usage from 10% to 3%, rendering the machine eco-friendly and resource-efficient.

The SX-74 accommodates flexible processing of different production run lengths. The Prinect Pressroom Manager facilitates controlling press operations from the office, including automatic and timely delivery of print jobs to production.

“With our elite clientele, we take no chances with innovation, quality or production. Our foray into offset printing was supported by a single-color Heidelberg press. Other equipment came later. Our Speedmaster SX 74 is again a first in this region,” states Ganeshan emphatically. “Our value proposition stems from compelling offerings, including organic cotton, woven labels, offset printed tags, labels and cartons. It is imperative to support our objectives with the best infrastructure and cutting-edge technology. The SX-74 positions us to derive meaningful benefits from the trends dominating the print industry.”

Established in 2005, MS Labels is today recognized as one of the best woven labels company in Tirupur, catering to more than 100 customers – both domestic and international. In addition to woven labels, the firm also produces offset printed labels, heat transfer stickers, digital and elastic tapes, screen-printed labels, hang tags, leather and PVC patches, and chenille, sequin embroidery badges. Adhering to stringent quality standards, the firm deploys an independent quality assurance team to conduct inline audits and monitor quality control processes, right from the selection of raw material to the processed end product.

“With our product breadth and differentiation, we need powerful tools like the SX-74 to cater to highly-discerning, global customer base. Options like intellistart facilitate 70% fewer operations for every job change. Heidelberg is a trusted brand and preferred partner to empower the next phase of our development, as we continuously reinvent strategies and processes to achieve higher productivity and industry-leading growth,” concludes Vadivel, chief executive officer of MS Labels.

As you join us today from India and elsewhere, we have a favour to ask. Through these times of ambiguity and challenge, the packaging industry in India and in most parts of the world has been fortunate. We are now read in more than 90 countries as our coverage widens and increases in impact. Our traffic as per analytics more than doubled in 2020 and many readers chose to support us financially even when advertising fell to pieces.

As we come out of the pandemic in the next few months, we hope to again expand our geography and evolve our high-impact reporting and authoritative and technical information, with some of the best correspondents in the industry. If there were ever a time to support us, it is now. You can power Packaging South Asia’s balanced industry journalism and help to sustain us by subscribing.

Subscribe Now


Please enter your comment!
Please enter your name here