Michelman India – Food services look to paper-based packaging

Barrier coated paper packaging offers multiple benefits

Michelman coatings add barrier properties to paper based packaging for eCommerce Photo Michelman
Michelman coatings add barrier properties to paper based packaging for food products and eCommerce Photo Michelman

Brands in the Indian food services industry are looking to shift to paper-based packaging as it is now able to better offer the requirements and benefits of barrier coating and water repellency, Aditi Ullal, manager, marketing communications at Michelman India told Packaging South Asia.

“The food service industry is motivated to shift to paper-based packaging. Barrier coatings impart oil and grease resistance and water repellency to paper and paperboard, which is perfect for disposable take away boxes, most commonly used in restaurants, sweet boxes, paper plates, cups and seafood applications. The applications are endless, although the right combination of paper substrate and coating is required to create a very efficient recyclable packaging structure,” she says.

Ullal asserts that with the latest plastic ban implementation notification, the Indian government continues to show its commitment to supporting greener and sustainable packaging solutions. It is making recyclability, downsizing, and down-gauging, top priorities for both Indian manufacturers and the multinational companies.

Aditi Ullal, manager, marketing communications at Michelman India Photo Michelman India
Aditi Ullal, manager, marketing communications at Michelman India Photo Michelman India

“The ban on single-use plastic provides an excellent opportunity for the development of paper and paperboard-based packaging solutions. There has been an increasing demand for paper packaging, especially by the big eCommerce players for paper bags and mailer bags. They are focussed on recyclability and repulpability and have switched to paper packaging with coatings for barrier properties,” she adds.

Michelman’s growth in flexible packaging

Because of the covid pandemic, there has been a clear shift towards packaged goods among a large section of Indian consumers. Ullal says that consumers are giving importance to hygiene which is an accepted value provided by most packaging solutions.

“The demand for packaged goods continues to rise and we see a significant growth in the Indian flexible packaging industry,” she says. “Additionally, the pandemic has created increase in awareness of hygiene practices as more and more consumers prefer packaged products. Brands and converters continue to remain focused on their sustainable packaging goals. This is very promising for the entire packaging industry.”

Continued development of recyclable substrates

Sustainability in packaging is an important focus area for Michelman. The company continues to innovate for a more sustainable future by developing packaging solutions that fulfil the vision of the circular economy.

“One of our primary focus areas is to enhance mono-material structures,” Ullal says. “Michelman’s next generation high barrier coating provides excellent oxygen barrier properties on various substrates like, PE, BOPP, MDOPE etc as well as paper substrates. It also has an excellent interlayer bond strength.”

She says that the most important aspect of the company’s product design and chemistry is that the products do not hinder in the recycling process. “We are currently collaborating with many brand owners and converters for developing sustainable structure for their end applications. Brand owners continue to be engaged in making their packages more sustainable, and particularly in creating updated packaging requirements,” she says.

Ullal says Michelman is deeply invested in research and development of sustainable coating solutions and it keeps introducing new products. “Our Michelman Innovation Centre (MICC) in Mumbai is fully operational and we actively engage with our customers to help them develop prototypes of recyclable packaging structures,” she concludes.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here