Headquartered in Mumbai, Trigon Digital is one of the leading, end-to-end providers of brand management services with locations in Mumbai, Bengaluru, Delhi and the Middle East with ambitions to serve the European market as well. Trigon’s speciality packaging business vertical focusses on offering structural design capability using a combination of software and hardware – Esko’s ArtiosCAD, DeskPack and Studio which includes 3D Visualizer software and the recently installed Kongsberg V24 cutting table.
Expansion in signage and display
Trigon recently installed the Kongsberg V24 cutting table with a MultiCut head. The Kongsberg V is used in their packaging division but also mills various hard materials (ACP, MDF, acrylics) used in signage and display production. This is the first Kongsberg V series cutting and creasing table with a milling head to be sold in India.
Vineeth Viswanathan, business head – Asia-Pacific and Europe of Trigon Digital Solutions, says, “Diversification is extremely important for us as it is for any business. For our brand owner customers just having a good package is not enough. The package also needs to be displayed on an attractive POP in the retail store to catch the attention of the buyer. We spotted this need of our brand owner customers and proposed that Trigon can help them in this area.”
Viswanathan explains that the process of creating a POP is similar to that of creating a new package. Both require structural design, material knowledge and artwork with professional graphics and most importantly the skills to handle brand logos and colors. “We already had these capabilities with Esko’s ArtiosCAD and our earlier Kongsberg XL-20 Flexihead sample maker. The constraint was when it came to finishing hard materials like MDF and acrylics, the newly launched Kongsberg V24 with a milling head was the solution,” he says.
Now Trigon can produce both packaging samples as well as POP display in the required numbers. Having a Kongsberg V24 gives it the confidence to churn out 100 to 200 POPs consistently day in and day out with the highest quality and accuracy that a brand owner can demand. Anil Namugade, director of Trigon Digital, says, “Investing in a bigger and more powerful Kongsberg for our sign and display requirements was a natural choice due to Esko’s excellent after-sales support and product reliability.”
“Moreover, we can now calculate the time and material savings we are achieving due to the seamless integration between Esko’s software and the Kongsberg table, which significantly reduces the total cost of ownership. However, adding a second bigger machine was a challenge due to space constraints, Esko solved the problem by taking back our old XL-20 machine and keeping its promise of helping their customers grow. So we can say investing in a Kongsberg always pays and does not stop you from thinking about upgrading when needed.”
Shrihari Rao, Esko’s sales director for India says that it is gratifying to see young entrepreneurs develop businesses that serve so many of the missing links in the Indian supply chain. “Today more and more of our packaging customers want to grab a part of the lucrative sign and display industry. Because Esko’s tools remain the same for both segments, they can optimize their investments by offering multiple services to brand owners with the same set of tools, human resources and domain knowledge. Trigon is doing just this and this is their third investment in our Kongsberg table in less than five years,” he says.
