Tru Tag Wins Frost & Sullivan Innovation Award for 2017

Authenticating products across the supply chain


Tru Tag Technologies Inc. has been designated the winner of Frost & Sullivan’s Technology Innovation Award for 2017 based on their analysis of the product authentication market.

TruTags, a silicon dioxide particle-based microtag enables users and customers to authenticate, identify and track products across the entire supply chain by generating a special and unique optical signature. The microtags can be applied on a variety of end-use products like healthcare, food and beverages, consumer goods and electronics to address problems of counterfeiting, product diversion, quality incidents and product recalls.

Trutag etches silicon dioxide particles in batches to create combinations of nano-pores of customized shape and depth which reflect light at discrete and selected wave-lengths. Each microtag thus generates a unique, identifiable and extremely secure optical signature that can be read and authenticated by a special portable reader. These special spectral codes can be used to track and manage information on a product level as well as batch/country/distributor levels. As silicon dioxide is certified by the USFDA as fit for human consumption, they can also be directly incorporated into the products themselves. The particles are biocompatible and biodegradable and can withstand temperatures of almost 1,000 degrees Celsius, making them suitable for chemical processing and formulations of coatings with polymers/plastics. Researchers are now exploring the use of these particles in sustained or controlled drug release and in-vivo drug delivery. TruTag technology is scalable and can be tailored for diverse customer requirements.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

– Naresh Khanna

Subscribe Now
Previous articleValco Melton displays its new EcoStitch guns
Next articleP&G innovation for laundry pods
S. Chidambar is an engineer and management consultant, who is one of the India's best known professionals in the Packaging and Plastics industries. He has been the CEO of four leading Packaging companies and his clients include some of the industry's leading organizations both in India and abroad.He writes extensively on Packaging,Plastics,Printing/Conversion and Communications and has been visiting faculty to IIP and several other mangement institutes for many years.He has pioneered the development of several hi-tech materials and applications.


Please enter your comment!
Please enter your name here