Videojet displays Unicorn II at Intelpack

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At Intelpack, Videojet displayed different products to target the FMCG, pharmaceuticals, food processing, automobiles and chemicals industries

“Packaging and logistics companies need to work closely”Proper logistics imperative for trade to flourishThe global commerce, today, is heavily skewed on the side of the buyer. The more discerning a buyer, the more demanding the service needs. Given the ever growing purchasing power of the populace everywhere, the complexities of the supply chain are growing too. To be able to sustain a seamless logistics service offering, logistics service providers have to continuously improve their processes, systems and people resources. Only then will 3PL providers be able to deliver the expectations of the market. Hence, it is imperative to have a dynamic logistics practice for the success of trade and commerce in these times.BVC, in the past two years, has been expanding its footprint and is now already operating from 26 locations across India with plans to enlarge its direct presence to five more locations over the first half of FY 2016According to Rajesh Neelakanta, CEO, BVC Logistics, the Indian packaging industry is highly fragmented. He says, “In my opinion, the fragmented nature of the Indian packaging industry is a strong contributor to mediocre attention accorded to packaging by a large section of the Indian industry, especially the MSME sector. And the customer reaction to improper packaging too is muted, largely. In addition to this, there is no visible coordinated working between the packaging and the logistics providers. It is imperative to bring in a cohesive partnership between these two critical links of the supply chain in the best interests of the trade. This can help mitigate the logistics-related transit and storage damages to produce.”

Under BVC Logistics, which is a five decade old company, it has international freight forwarding services – air and ocean for the general cargo segment of India’s Exim trade. Contract logistics – warehouse and distribution management, truck transportation service, project logistics, eCommerce logistics and general cargo customs brokerage services are all offered to its customers. Neelakanta says, “We, at BVC, have in-house specialists who have been assisting our customers with advice on appropriate packaging, especially in the high value branded products, who have commenced their India operations in the past couple of years. We have been forging partnerships with our customers’ packaging suppliers by way of sharing our feedback, when and where it matters. The stronger the packaging, the more the publicity gained by way of the great habit of reuse of packaging that we witness in our country.”