Vijayneha Polymers a significant project for W&H

India is a growing market for W&H

Peter Steinbeck, managing partner, W&H. Photo PSA
Peter Steinbeck, managing partner, W&H at the Plast India exhibition in Gandhinagar. Photo PSA

Packaging machine manufacturing major W&H has just concluded a major project at Hyderabad-based Vijayneha Polymers’ new flexible packaging unit where it has installed two printing presses and two blown film lines. The German firm has installed a Heliostar S rotogravure press and a Miraflex A flexographic press. W&H has also supplied a 3-layer blown film extrusion line and a 7-layer blown film extrusion line.

“We see this project as a major development for W&H in India. Vijayneha’s new plant is an excellent greenfield project in a growing Indian market. The W&H technologies that we have supplied are future ready, especially from the point of Packaging 4.0,” says Peter Steinbeck, managing partner, W&H. “We are delighted that we have contributed to this project with a variety of technologies such as gravure, flexo and blown film.”

Steinbeck believes more and more Indian companies are adopting world-class technologies to compete at the world stage. According to him, earlier, Indian companies were more focused on the domestic market but in recent years the focus has also shifted to the export markets. “Locally in India customers are demanding better packaging quality. With this rising demand and the global markets in mind, many Indian companies are opting for solutions offered by W&H,” he adds.

As a technology leader, W&H offers solutions that serve the top end of the market. However, Steinbeck says that the company is also able to cater to the middle segment in India by offering solutions that fit exactly to the needs of the customers. “Customers can choose from the W&H portfolio according to their needs. Not every customer needs every feature. We can offer customized products according to the customer needs and price range,” he says.

W&H India on expansion path

For W&H, India has not been the fastest-growing market, but the growth has been consistent. W&H is present with its own subsidiary in India since 1996. Today W&H India is a sales and service entity that is also catering to many countries apart from India.

“W&H India will grow further, and we are ready to broaden the responsibility beyond India wherever suitable,” he concludes.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

– Naresh Khanna

Subscribe Now
Previous articleSILENT NO MORE
Next articleVijayneha Polymers inaugurates new flexible packaging plant
Correspondent-Mumbai Shardul has been working and editorially contributing to both Indian Printer and Publisher and Packaging South Asia since 2011, covering the western regions of India. He has extensively covered variety of verticals in both printing and packaging industries. On personal front, he has keen interest in sports and music.


Please enter your comment!
Please enter your name here