BOBST joins CEFLEX, affirming its commitment to sustainability and the circular economy

To further enhance the performance of flexible packaging in the circular economy

circular economy
BOBST partners with CEFLEX

BOBST has become a member of CEFLEX (A Circular Economy for Flexible Packaging), the collaborative initiative of a European consortium of companies and associations representing the entire value chain of flexible packaging. The CEFLEX mission is shared by BOBST – to further enhance the performance of flexible packaging in the circular economy by designing and advancing better system solutions identified through the collaboration of companies representing the entire value chain. A circular economy is based on the principles of designing out waste and pollution from production chains, keeping products and materials in use through reuse and recycling.

“We share the vision and aims of CEFLEX, and believe that our partnership will help us to achieve our joint goals more quickly, to the benefit of the packaging industry and the environment,” said Eric Pavone, business development director, BU Web-fed at BOBST. “Flexible packaging presents specific challenges with recycling, and finding solutions for these challenges is a major focus for us at the moment. With over 130 members from across the whole value chain all focused on the same goal, CEFLEX represents a very powerful means of achieving the goal of a truly circular economy for flexible packaging. We look forward to combining our experience and expertise with our fellow members.”

Flexible packaging – that is to say stand-up pouches, sachets, films, bags, liners, wraps and so on – are challenging to recycle because of the wide range of different materials used to create them, which generally result in several layers of different types of plastics. A major current focus for BOBST and its partners is to create high barrier mono-material laminate solutions designed for easy recyclability. As well as alternative high barrier paper and biofilm structures. At a recent tradeshow for the plastics and rubber industry (K 2019), BOBST along with several partner companies presented the first industrial results – several new high barrier mono-material laminate solutions, designed to guarantee that all industry requirements were met in terms of processability, barrier, safety and optical quality.

“High barrier mono-material laminates have an important role to play in achieving a circular economy for flexible packaging,” said Eric Pavone. “We look forward to providing further updates on our progress in this area in the year ahead. In the meantime, we are very excited to begin working with CEFLEX and together seeing what can be achieved in the name of greater sustainability.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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