Digital platform for waste management

Recykal offers tech pro solution for recycling and waste magangement

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L-R: Anirudha Jalan, Abhishek Deshpande

Hyderabad-based, 3-year-old tech startup Recykal offers a digital platform for waste management and recycling to various stakeholders such as individual households, SMBs, enterprises, municipal corporations, governments, aggregators and recyclers. Recykal is working with large aggregators across 20 states in India and channelizing materials to recyclers. The company’s digital solutions are deployed across various businesses and it is currently operational in Hyderabad, Pune, Telangana, Andhra and Karnataka (starting in August).

While sharing insights of their journey, Abhishek Deshpande, founder of Recykal said, “We were sure that if we will know the industry we would be able to provide a better solution. From our ground level research, we understood that this industry lacks traceability, transparency and there is a lot of uncertainty in this market. The industry is largely unorganized, and that’s where we saw the opportunity.”

Recykal not only provides solutions for plastic waste but for all eWaste and paper waste as well. “Approximately 1500 metric tons of recyclable per month is flowing through our platform,” said Anirudha Jalan, co-founder of Recykal.

In June 2019, Recykal raised pre-series funding of US$ 2 million which will help the company expand its business across the country. Deshpande shared, “By December 2019, we are expecting to expand our business to six major cities including Delhi, Mumbai, Bengaluru and Chennai.”

Digital innovation allows better visibility

Digital technology has better adoption nowadays and that is what made the founders grab this opportunity to make waste management and the recycle initiative successful.

Describing the company’s business model, Deshpande said, “We provide customized Cloud-based solutions and mobile applications to our stakeholders like waste generators, waste aggregators, processors and recyclers. Our aim is to connect every stakeholder on this digital platform and enable them to do more transactions with better visibility and transparency.”

The platform allows stakeholders to operate a business in a more logistic way besides helping them to save costs, reduce carbon footprint and make better profitability for the individual. It is designed to solve problems related to the lack of visibility of recyclables and its inconsistent supply. Recykal also runs takeback programs for FMCG clients like Chitale and other dairy brands from Maharashtra and ensures compliance with the EPR guidelines outlined by the government.

Applications offered by Recykal

Recykal understands that every stakeholder in this ecosystem has different requirements and based on their pain-points the company has built a functional platform of digital tools. The application ‘Uzed’ serves as a platform for recycling and incentivization for individual households. “This app has over 400,000 users,” Jalan shared. Other applications by Recykal include Digital pro, PRISM, Platform, Marketplace and Super.

Reloop

While explaining its different applications and programs, Deshpande urged the need for a change. He added, “We have understood during these three years that only brands, recyclers and municipal corporations can’t make sufficient impact. Every individual, every human being has to be a part of this activity.” Keeping this in mind, the company has launched Reloop – a plastic takeback digital platform. It is a cross value chain alliance of plastic manufacturers, FMCG companies, retailers and recyclers that aims to eliminate the impact of post-consumer plastic waste in the environment by technology-enabled takeback and recycling programs.

Recykal aims to build data and analytic capabilities in future that can help municipal corporations to make better decisions in planning and optimizing their daily operations. Further, to ensure better quality among its services, the company will be implementing a rating system on its digital platform.

Recykal has won several awards and recognitions including the Assocham award for ‘Best waste management digital technology provider’.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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Technical Editor - Mandeep Kaur is working with IPP Group and holding editorial responsibilities for the IndiFoodBev and PSA Healthcare platforms. Earlier she handled editorial responsibilities of food, beverage, and agriculture publications at another publisher. A gold-medalist in M Tech (Food Technology), she has hands-on experience in operating different types of instruments related to physico-chemical testing of grains and flour. She has worked at Evalueserve in the Intellectual Property (IP) division for more than three years handling projects in the life sciences domain.

2 COMMENTS

  1. We are flexible packaging laminates mfrg.company supplying laminates to customers who are brand owner of food stuffs and other related items.
    we are interested to know your customer base in gujarat as we need to tie up with waste management activity as a EPR(Extended Producers Responsibility)
    If you can share such agencies who are engaged in this activities for back collection,seggregation, reclycling and then forwarding to agency for road making and cement plants etc.

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