Ecolean sets up first recycling point in Moscow

Reducing waste

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Packages are used to manufacture other items
Packages are used to manufacture other items

Ecolean has signed a new agreement with EcoLine, the leading waste operator in Moscow. Ecolean’s lightweight packages are been accepted at the Zelenaya Tochka waste collection point at the Flacon design factory in Moscow since March.

The collected Ecolean packages are sent to the Tver Secondary Polymer Plant for recycling where they are used to manufacture new products – such as stationery, plastic furniture, polymeric sand pavers, and housewares.

EcoLine Group’s strategy is aimed at reducing waste by collecting and recycling as many packages as possible,” explains Elena Vishnyakova, deputy chief executive officer of EcoLine. “So, we are glad to see a growing number of packaging producers participating in collecting and recycling activities of their packages, because without their participation this process is impossible. The collection point at Flacon has become a test site for collaboration with a number of sustainability-minded packaging producers.”

Ecolean’s said its commitment is to provide lightweight packaging solutions for liquid food products that combine food safety and consumer convenience with less environmental impact.

Our packages weigh about 50-60% less than conventional packaging concepts,” says Sergey Sirotin, managing director of Ecolean Russia & CIS. “This reduces environmental impacts during the entire lifecycle of the packages, including transportation, storage, use, and disposal. To join forces with EcoLine and to offer yet another recycling opportunity is absolutely fantastic, and we are committed to continuing to develop new ways of reducing waste and to increase recycling.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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