WaveGrip Cardboard carriers deliver for Oslo Brewery

WaveGrip carrier developed in line with Berry Global’s Impact 2025 sustainability strategy

88
WaveGrip
WaveGrip Amundsen cans

The new WaveGrip cardboard carrier from Berry Global has been selected by Oslo-based Amundsen Brewery, the second-largest craft brewery in Norway to provide a ring carrier solution for its range of beer cans.

The WaveGrip carrier has been developed in line with Berry Global’s Impact 2025 sustainability strategy, which aims to work with customers to help meet and exceed their sustainability goals. Each carrier weighs just 7.95 gram for a standard six-pack and is recyclable in most paper and board waste collection streams. Despite its light weight, it is strong and easy to use, while delivering pack retention.

WaveGrip
Display of WaveGrip cardboard carriers

“Customers are becoming more vocal and involved in the sustainability discussion. They have strong opinions and as a producer, we have to listen to these opinions,” explained Geoffrey Jansen van Vuuren, chief executive officer Amundsen Brewery.

“Sustainability and recyclability were, therefore, key factors when we were looking for our new ring carrier and WaveGrip offered the perfect solution,” he adds.

WaveGrip carrier’s patent-pending design

The WaveGrip carrier features a unique, patent-pending design that means it does not require folding or manipulation during application. This allows continuous running at high speeds, meeting both the performance and production needs of the most demanding canning lines.

The white fully coated topside offers high-quality printability in up to 10 colours, allowing brand messages and promotions to be easily included for enhanced shelf impact. In addition, the naturally brown reverse opens up to offer a multitude of further design possibilities and enable direct communication with customers.

Amundsen offers eight core beers year-round and produces between 50-80 seasonal specials a year. The brewery exports to 20 different countries with Sweden and the United Kingdom being its biggest markets.

WaveGrip
WaveGrip cardboard carriers in the making

WaveGrip is a multi-packing solution that enables beverage producers of all sizes to securely and efficiently collate their products. Value engineered to offer the lowest cost carrier on the market, WaveGrip provides an alternative that is stronger, more environmentally friendly, and economical. WaveGrip offers complete support at every stage in the specification and supply chain process, based from its Greenock headquarters and through its global OEMs and commercial partners.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here