Active and intelligent packaging for cosmetics and personal care

TMR research on active and intelligent packaging market

1673
Active and intelligent packaging for cosmetics and personal care.

Convenience is a name given to customer satisfaction today. And, beauty and personal care products are no different. For instance, a soap bar is often trashed after it is reduced to a thin cake. Not just that, a large quantum of soap is also wasted while straining the water from the bar. This is not the case when the same soap is used in the form of a liquid. While the product in itself is an intelligent move, packing it in a reusable plastic dispenser makes it smart.

Many such innovations in the cosmetic industry have, in the last few years, improved convenience for the user. As a result, the line between humans and technology is gradually getting blurred. Several beauty brands are incorporating new technologies to fulfill their consumer requirements and to provide something new to keep them connected to their products. Tooth-paste and face wash in easy-squeeze tubes, moisturizers and other creams in pump bottles, hair oil bottles with a comb attached, and so on are just the handfuls of examples of attempts towards user comfort.

This shift in innovation has marked its tremendous influence on the cosmetic and personal care sector as well. A report by TMR suggests that the active and smart packaging market in cosmetics and personal care sector was valued at US$ 145.4 million globally last year. Asia Pacific is likely to emerge as one of the most lucrative markets for active packaging in the cosmetic and personal care sector. This is attributed to increasing demand in luxury cosmetics, and the penetration of IoT and augmented reality in the manufacturing of these products. China is seen as the major contributor, trailed closely by India and Japan.

A glimpse of intelligent packaging in our makeup section

Smart and intelligent packaging in cosmetic products has entered our daily lives more than we could have ever imagined. The advent of internet of things, artificial intelligence, LED, near-field-communication (NFC), and radio frequency identification (RFID) are some of the latest technologies used by the packaging industry.

Did you know that NFC sensors are used to access tutorials, blogger’s opinions, and other videos apart from advice related to product safety? The information can be accessed by scanning the tag on the product. One such recent innovation is by ThinFilm that developed NFC sensors – OpenSense which shows or reveals if the packaging has been tampered.

Besides this, Nu Skin and Dior have developed products integrated with the IoT that analyze the consumer’s skin type through scanning, and then recommend a personalized solution. Dior’s Skincare Analyzer has a phone-like device, which has a camera to take a picture of the skin.

Authentication of cosmetic and personal care products

At present, multi-function sensors that trace and track the product and its distribution are the most remunerative components. Companies are manufacturing these due to the rise in duplicate products being sold globally, a TMR report on the personal care packaging market states.

Not just this, companies are also coming up with highly innovative ideas to stop counterfeit products and prevent them from illegal distribution. HiddenTag, a proprietary technology of CK&B, has launched its unique user-friendly authentication technique. It allows easy traceability for the company owners to keep a check on unlawful distribution.

Consumer engagement is the key

In today’s scenario, brands swear by consumer engagement, the effectiveness of the product, attractive index, and convenience with all these factors inter-related. With the rising inclination towards organic and natural products in cosmetics, active packaging is preferred over others. It helps provide all-natural and paraben-free preservatives in products that preserve their freshness and improves their shelf life. The main aim of active packaging in cosmetics is to maintain the preservative percentage below a threshold level.

As a result, consumers are ready to invest more in buying a quality product that gives good results and lasts longer than the ones that are cheap and with no guarantee. With this degree of acceptance from the people across the world, the cosmetics and personal care industry is sure to witness remarkable growth in active smart and intelligent packaging in the future.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here